<![CDATA[Islamic Religious Education (PAI) learning has an important role in shaping the character and morals of students. However, the lack of interest and motivation in learning students often becomes an obstacle in achieving optimal learning goals. This study aims to analyze the effectiveness of using interactive videos in increasing students' interest and motivation in learning PAI subjects at MA Al-Hidayah Makassar. The research method used is classroom action research (CAR) with a qualitative and quantitative approach. Data were collected through observation, interviews, and questionnaires given to students and analyzed using descriptive techniques. The results of the study showed that the use of interactive videos was able to significantly increase students' interest and motivation in learning. This is indicated by increased student activity in the learning process, higher enthusiasm in following the material, and increased understanding of the religious concepts taught. Interactive videos provide a more interesting and enjoyable learning experience than conventional methods such as lectures and discussions. In addition, the use of this media also allows students to learn independently and repeat the material according to their needs. Thus, the use of interactive videos can be an innovative solution in PAI learning to increase student engagement and learning effectiveness. Therefore, it is recommended for educators to integrate technology in the learning process in order to create a more interesting learning environment and support the achievement of student competencies to the maximum.]]>
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