Development of Economic Creativity of Craftsmen Woven Bags from Typical Lombok Rattan Through Digitalization of Business Management in Beleka Village

Hambali Hambali (Universitas Teknologi Mataram)
Maspaini Maspaini (Universitas Teknologi Mataram)
Muhamad Ahyat (Universitas Teknologi Mataram)
Dwi Nurhidayati (Universitas Teknologi Mataram)

Sasambo: Jurnal Abdimas (Journal of Community Service)
Vol. 5 No. 4 (2023): November

The Beginner Community Empowerment Program (PMP) aims to increase the knowledge and skills of craftsmen groups, with a focus on the "Bilalbeleke-art Group," which consists of eight members who are experts in making woven bags from typical Lombok rattan. This group of partners often faces a number of problems in running their business, especially related to organizational management, finance and marketing. In addition, they face challenges in production, including design and production equipment, as well as business and marketing planning, especially in the use of information technology. Therefore, implementing this activity is very important to overcome the problems faced by these partners. Thus, the main aim of this program is to solve the problems faced by partner groups and simultaneously empower them through the development of the creative economy.