<![CDATA[Gunung Tunak Natural Tourism Park located at Mertak Village, Pujut, Central Lombok, West Nusa Tenggara. The research aims were identifying and analyzing potency, obstacles, and formulating the strategy and program. Data was analyzed by descriptive qualitative method, and analysis of matrix SWOT (Strengths, Weakness, Opportunities, and Threats).Through interpretation with descriptive qualitative analysis and analysis of SWOT are found that, it is very potential to be developing as a sustainable tourism destination with the natural and socio-cultural potencies. There also obstacles became hamper as such; human resources, destination management, the lack of public awareness in preventing of the cleanliness and environmental sustainability, also security and comfort. The development and solution of those obstacles are by applied strategies are as follows; strategy of strength–opportunity (S–O) with development strategy of tourism destination, and development strategy of tourism attraction., strategy of strength–threat (S–T) with improvement strategy of environmental quality and development strategy of sustainable tourism, strategy of weakness–opportunity (W–O) with promotion strategy of tourism destination and improvement strategy of security and comfort, whereas strategy of weakness–threat (W–T) with development strategy of human resources and development strategy of institutional and management of destination.]]>
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