Tamasya
Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia

Pengaruh Diversifikasi Produk, Daya Tarik Wisata dan Harga Tiket terhadap Minat Kunjung Ulang Wisatawan

Dinda Azolla Yundi Afi (Unknown)
Novita Putri Diantanti (Unknown)
Anwar Hakim Darajat (Unknown)



Article Info

Publish Date
30 Jun 2024

Abstract

This study aims to determine the effect of product diversification, tourist attraction and ticket prices on tourist re-visit interest in Kampung Coklat Blitar educational tourism (quantitative study on Balitar Islamic University students). The research method used was a survey with a quantitative research approach. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires to Balitar Islamic University students as respondents who had visited the Kampung Coklat educational tour. The data analysis techniques used are partial test (t), simultaneous test (f) and multiple linear analysis. Based on the results of the partial test conducted, it is known that the variables of product diversification and tourist attraction have a significant effect on the variable of re-visit interest, while the ticket price variable does not have a significant effect on the variable of re-visit interest. Then, based on the results of the simultaneous test conducted, it is known that the variables of product diversification, tourist attraction and ticket prices simultaneously or together have a significant effect on re-visit interest.

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Journal Info

Abbrev

Tamasya

Publisher

Subject

Social Sciences

Description

Tamasya : Jurnal Pariwisata Indonesia, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, merupakan wadah intelektual yang menggali dan menganalisis berbagai aspek pariwisata di Indonesia. Dari sudut pandang akademis, ...