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All Journal Jurnal Bisnis dan Manajemen Briliant: Jurnal Riset dan Konseptual Translitera : Jurnal Kajian Komunikasi dan Studi Media SOLUSI Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Science Contribution to Society Journal Jurnal Media Akademik (JMA) Journal of International Multidisciplinary Research Transgenera: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Ekonomi, Manajemen, Akuntansi Tamasya
Diantanti, Novita Putri
Universitas Islam Balitar Blitar, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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The The Influence of Product Attributes, Brand Image, and Lifestyle on Xiaomi Smartphone Purchase Decision (Quantitative Study on Balitar Islamic University Students) Novita Putri Diantanti; Aqidatul Izah
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 2 (2021): September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i2.1681

Abstract

Product attribute and brand image are a unity that builds the strength of a product. One of the considerations of consumers in choosing a product is the quality offered. In addition, consumer lifestyles are also a factor in purchase decision. This study aims to determine the influence of product attributes, brand image, and lifestyle on Xiaomi smartphone purchase decisions on Universitas Islam Balitar students. The research method used was a survey with a quantitative research approach. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires to Universitas Islam Balitar students who use Xiaomi smartphones. The data analysis technique used is the t test (partial) and multiple linear regression analysis to 100 respondents. Based on the results of partial tests conducted, it is known that the product and lifestyle attributes partially have a significant influence on the purchase decision variable, while the brand image variable does not significantly influence the purchase decision variable. The better product attributes and product innovations offered, Xiaomi will be able to embrace all walks of life with different lifestyles so that will affect the level of consumer purchase decision.
PERBANDINGAN PENGGUNAAN LOCAL-NAME BRAND DAN FOREIGN-NAME BRAND PADA PRODUK FASHION DI KOTA MALANG Novita Putri Diantanti; Sunaryo Sunaryo; Mintarti Rahayu
Jurnal Bisnis dan Manajemen Vol 5, No 1 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 1 Tahun 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.072 KB) | DOI: 10.26905/jbm.v5i1.2319

Abstract

The purpose of this study are to know the distinction of brand attitude, purchase intention, and consumer knowledge in fashion product which using local-name brand and foreign-name brand, also the influence of brand attitude toward purchase intention with moderate effect of consumer knowledge. Population including students in University of Brawijaya Malang. Total samples are 260 respondents divided into two groups, local-name brand and foreign-name brand group. Data analysis technique used is t-Test and PLS analysis. This study found that there is difference consumer knowledge in local-name brand and foreign-name brand group. But there are no significant differences brand attitude and purchase intention in both groups. Results of this study indicates that there are significant and positive influence in the relationship between brand attitude toward purchase intention. Objective knowledge moderated relationship between brand attitude toward purchase intention in local-name group only. Besides, those relationship is not moderated by subjective knowledge in both groups. Therefore, company can use a brand name that characterizes the origin of the product, especially when the product is a local product. DOI : https://doi.org/10.26905/jbm.v5i1.2319
PROGRAM INOVATIF MAHASISWA GUNA MENGEMBANGKAN WISATA DAN BUDAYA PADA SITUS CANDI ARCA WARAK Novita Putri Diantanti; Alma Afridelila; Sugeng Agus Kurniawan; Ahmad Maulana Alam Alif; Miftakul Khusna
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 1, No 1 (2021): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.742 KB) | DOI: 10.59818/jpm.v1i3.37

Abstract

Desa  Modangan  memiliki  potensi  untuk  dikembangkan menjadi  desa  wisata  dan budaya. Terdapat  peninggalan  budayaan  dari  kerajaan  majapahit  yang  bernama Arca Warak.  Arca Warak bukanlah situs arca tunggal, melainkan reruntuhan bangunan kuno dari masa klasik Hindu Budha. Situs ini terdiri dari beberapa arca dan batu-batu candi. Dalam Arca Warak baru tiga yang dapat diidentifikasi yaitu arca gajah, dan dua arca berfigur raksasa. Di lokasi Arca Warak juga terdapat kolam dengan sumber mata air yang cukup besar. Kemudian oleh masyarakat setempat dibuatkan pancuran sebagai upaya pemanfaatan sumber air tersebut. Air dari kolam yang sudah dialirkan melalui pancuran digunakan masyarakat untuk mandi dan mencuci pakaian. Dalam kegiatan Kuliah Kerja Nyata kali ini mahasiswa berperan membantu pengembangan fasilitas di Arca Warak dengan  memberikan tempat sampah dan bangku, penanaman tanaman hias, serta membersihkan area   lokasi.   Kurang berkembangnya   potensi   wisata   menjadi  salah    satu   permasalahan   yang terjadi pada Desa Modangan. Tujuan diadakan program ini adalah untuk mendorong potensi wisata dan budaya yang ada di Desa Modangan, serta untuk menyebarkan situs Arca Warak sehingga dikenal oleh masarakat luas.
Pengaruh Lokasi Terhadap Keputusan Berkunjung Wisatawan (Studi Kasus Objek Wisata Hutan Pinus Loji Lereng Kelud) Novita Putri Diantanti; Isya Asrori
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 1 (2021): Maret 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i1.1424

Abstract

The main problem of the case study to be investigated is whether there is an effect on the location of the decision to come to a tour of the kelud slopes loji pine forest. Meanwhile, the research objective is to know the effect of location on the decision to visit the Kelud Loji Slope Pine Forest Tourism. To obtain and in order to know the results, the researchers used descriptive methods, descriptive statistical tests, test instruments which included validity testing and reliability testing. Meanwhile, the classical assumption test includes normality test, autocorrelation test, heteroscedasticity test, and t test. The research was carried out starting from April 1 and ending on April 30, 2019 in the pine forest tourism slopes of the kelud village of Tulungrejo, Kec. Gandusari, Blitar Regency. After discussion, the result shows that the t value is 2.204 and the t table is 1.66 calculated from the two-tailed sig value is 5% (0.05), it can be concluded that the calculated T value is greater than the T table value, so it can be said that the location has an influence on the decision to visit tourists. Or the Ha value is accepted because T count is greater than the T table value and Ho is rejected because the T table value is not greater than the T count value. The conclusion in this study is that the location has an influence on the decision to visit a tourist attraction. Therefore, it is hoped that the manager will give more concepts to the tourism so that it is more developed.
Pengaruh Harga dan Keragaman Produk terhadap Keputusan Pembelian Diantanti, Novita Putri; Pradeta, Fandu Dyangga; Natasya, Vani
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i2.2476

Abstract

The automotive world has its own value for its customers so that many open Showroom businesses, one of which is the Putri Motor Showroom which is a place to buy and sell used cars that are crowded with consumers' interest. Seeing the crowded Putri Motor Showroom is the reason this research was conducted to see the influence of price and product diversity on purchasing decisions at the Putri Motor Showroom. The research approach is through quantitative, because it aims to prove the hypothesis with instruments that become a research tool carried out through survey methods. The research was carried out at the Putri Motor Showroom which was addressed in Garum District, Blitar Regency by distributing questionnaires. In this study, customers at the Putri Motor Showroom with a total of 36 people for one year were sampled. It is known that the results of research on price variables and product diversity both partially and simultaneously influence the purchase decision at the Putri Motor Showroom.
Pengolahan Limbah Plastik Menggunakan Metode Pirolisis oleh KKN Kelompok 15 UNISBA Blitar dan Rukun Pemuda RW 13 (Ruda13) di Desa Modangan Diantanti, Novita Putri
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 1 No 2 (2021): Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v1i2.1772

Abstract

Penggunaan barang yang terbuat dari plastik semakin meningkat yang disebabkan oleh perkembangan teknologi industri dan penduduk. Plastik memiliki keunggulan secara ekonomis dibanding bahan lainnya. Namun disisi lain, plastik memiliki dampak negatif yang berbahaya. Hal ini perlu dicari solusi alternatif. Tim KKN Kelompok 15 UNISBA Blitar bersama pemuda Desa Modangan yang tergabung dalam organisasi Rukun Pemuda RW13 mengolah limbah sampah plastik dengan menjadikan BBM menggunakan metode pirolisis, yaitu pengolahan sampah pada suhu tinggi yang berlangsung tanpa adanya udara atau dengan udara terbatas. Uap yang dihasilkan kemudian dikondensasikan menjadi bahan bakar minyak alternatif. Kegiatan ini bertujuan untuk mengurangi sampah plastik, melestarikan kebersihan lingkungan, dan memberi tambahan nilai pada limbah plastik. Metode penelitian yang dipakai adalah case study kualitatif deskriptif, dimana peneliti memahami secara mendalam suatu peristiwa.
Pengaruh Lama Usaha, Tenaga Kerja Dan Bahan Baku Terhadap Pendapatan Pengrajin Alu Kayu Di Dusun Bangsri Vera Novitasari; Novita Putri Diantanti; Sutowo Sutowo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.106

Abstract

At present, economic needs in the era of globalization are growing so that the economic sector changes rapidly. Therefore the title of the research in this thesis is "The Influence of Length of Business, Labor and Raw Materials on the Income of Alu Wood Craftsmen in Bangsri Hamlet". The research method used is quantitative research methods. The population used was all wood pestle craftsmen in Bangsri Hamlet with a total sample of 50 respondents and the sampling technique used random sampling. Data collection techniques used questionnaires and assisted by the SPSS Statistics 26 application. The analytical techniques used were: validity test, reliability test, classical assumption test (residual normality test, multicollinearity test, heteroscedasticity test,) and hypothesis testing (T test and F) and multiple linear regression analysis. Based on the results of this study, namely, the length of business, labor and raw materials have no effect and are not significant on the income of wood pestle craftsmen in Bangsri Hamlet. Hamlet. Evidenced by the simultaneous influence of length of business, labor and raw materials significantly on income.
Analisa Metode Produksi Sablon Indria Guntarayana; Novita Putri Diantanti; Deny Iswahyudi
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr769

Abstract

Beberapa tahun kebelakang banyak bermunculan jasa cetak sablon Direct To Film (DTF) dengan harga yang bervariatif dan kompetetif. Namun, kelebihan dan kekurangannya belum sepenuhnya dipahami oleh masyarakat luas. Penelitian ini bertujuan untuk menganalisis perbandingan efisiensi dan kualitas metode sablon manual yang sudah lebih dulu ada dengan sablon DTF yang akhir – akhir ini ramai di pasaran. Penelitian ini menggunakan metode kualitatif dengan puposive sampling mewawancarai dengan narasumber yaitu pelaku dan pelanggan Kronikita Sablon. Hasil penelitian menunjukkan bahwa terdapat perbandingan yang signifikan dari kedua metode tersebut. Kesimpulan dari penelitian ini adalah bahwa DTF lebih efisien dan ekonomis untuk produksi besar dengan desain kompleks, serta unggul dalam ketepatan warna dan ketajaman detail. Namun, sablon manual lebih unggul dalam hal daya tahan hasil cetakan.
Strategi SWOT Pemasaran Paket Wisata Indria Guntarayana; Novita Putri Diantanti; Deny iswahyudi
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr770

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran dan kendala apa saja yang dihadapi oleh paket wisata pada Arwinda Tour & Travel di Sidoarjo. Metode penelitian yang digunakan penelitian ini ialah metode penelitian Kualitatif Deskriptif. Lokasi penelitian ini dilakukan pada  Arwinda Tour & Travel Sidoarjo. Pengambilan Sampel penelitian ini adalah Puposive Sapleng.  Dengan observasi dan  wawancara kepada Pelaku dan Pengguna Bisnis Tour & Travel Sidoarjo.  Teknik analisis data yang dipakai penelitian ini ialah uji validitas, uji reliabilitas serta analisis model Matrik TOWS atau Maktrik SWOT.
Pengaruh Suasana Café, Etika Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Coffee Shop dan Bistro Cak Kreebo Wlingi Novita Sari; Novita Putri Diantanti; Sutowo
Transgenera: Jurnal Sosial, Politik dan Humaniora Vol 1 No 1 (2024): Transgenera: Jurnal Ilmu Sosial, Politik, dan Humaniora
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/transgenera.v1i1.3500

Abstract

Kuliner paidai saiait ini merupaikain usaihai yaing aimait berkembaing, sehinggai bainyaik persaiingain. Beraigaim bentuk persaiingain di semuai bisnis sudaih bainyaik seperti restorain, tempait maikain dain caifé maisai ini. Sailaih saitu bisnis kuliner ini aidailaih Coffee Shop dain Bistro Caik Kreebo. Penelitiain ini bertujuain untuk mengetaihui pengairuh suaisainai caifé, etikai pelaiyainain, dain kuailitais pelaiyainain terhaidaip kepuaisain pelainggain di Coffee Shop dain Bistro Caik Kreebo Wlingi. Metode penelitiain yaing digunaikain aidailaih survei dengain pendekaitain penelitiain kuaintitaitif. Teknik saimpling yaing digunaikain aidailaih purposive saimpling. Pengumpulain daitai dilaikukain dengain cairai menyebairkain kuesioner paidai pelainggain yaing pernaih melaikukain pembeliain di Coffee Shop dain Bistro Caik Kreebo Wlingi sebainyaik 100 oraing. Haisil penelitiain ini menunjukkain baihwai etikai pelaiyainain dain kuailitais pelaiyainain secairai pairsiail memiliki pengairuh yaing signifikain terhaidaip kepuaisain pelainggain di Coffee Shop dain Bistro Caik Kreebo Wlingi. Aidaipun secairai simultain suaisainai caifé, etikai pelaiyainain dain kuailitais pelaiyainain berpengairuh signifikain terhaidaip kepuaisain pelainggain. Ketigai vairiaibel independen tersebut maimpu menjelaiskain vairiaibel dependen yaiitu kepuaisain pelainggain sebesair 46%, sedaingkain 54% sisainyai dijelaiskain oleh vairiaibel laiinnyai yaing tidaik terdaipait dailaim penelitiain ini.
Co-Authors Ahmad Maulana Alam Alif Alma Afridelila Anwar Hakim Darajat Aqidatul Izah Arrival Falah Darajat, Anwar Hakim Deny Iswahyudi Dinda Azolla Yundi Afi Hanik Amaria Helen Arinda Indria Guntarayana Isya Asrori Khoirunnisa Fitriani Amrila Lu’Lu Ul Maknunah Maknunah, Lu’lu Ul Miftakul Khusna Mintarti Rahayu Muhammad Wildan Ramdhani Ardliyanshah Natasya, Vani Novita Sari Pradeta, Fandu Dyangga Salwa Savira Sugeng Agus Kurniawan Sunaryo Sunaryo Sutowo Sutowo Sutowo Vera Novitasari