Jurnal Pengabdian Masyarakat Asia
Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat

Implementation of Promotional Strategies for Pondok Pesantren Darul Ilmi Wal Amal Through the Use of Media Flyer

Sumarni, Neni (Unknown)
Fajrin, Yeni (Unknown)
Arisandi, Vidya (Unknown)



Article Info

Publish Date
07 May 2025

Abstract

Purpose: The organization of this community service activity aims to enhance public awareness of Pondok Pesantren DIWA, improve the reputation of Pondok Pesantren DIWA, and attract community interest in enrolling their children to study religious knowledge at Pondok Pesantren DIWA. Method: The methods employed in this community service initiative are implementation-based, involving guidance and the creation of promotional flyers for Pondok Pesantren DIWA, along with the application of these promotions through social media (online) and direct dissemination (offline). Promotional fliers are created using the Canva application. Practical Application: The community service activities are conducted through direct guidance and training in the creation of promotional fliers using the Canva application, which is relatively easy to use for anyone. Comprehensive promotion is essential to achieve the desired objectives effectively, with flyer media serving as one of the methods used by the pesantren to disseminate information about itself to all segments of society. Conclusion: The outcome of this service activity includes the production of promotional fliers, which are disseminated via Instagram and through direct outreach to target markets or community members known as offline promotion.

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Journal Info

Abbrev

jpm

Publisher

Subject

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

Description

Fokus Jurnal Pengabdian Masyarakat bertujuan untuk menyediakan wadah bagi para peneliti Nasional di bidang Bisnis dan Teknologi Terapan untuk mempublikasikan artikel asli. Cakupan Ruang lingkup Jurnal Pengabdian Masyarakat adalah Bisnis dan Teknologi. Jurnal ini memuat hasil-hasil pengabdian ...