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Factors that Influence Student's Decisions in Choosing a Management Study Program at Buana Perjuangan University Karawang (Case Study of Students Class of 2023) Fajrin, Yeni; Arisandi, Vidya; Sumarni, Neni; Abdilah, Surya Rahmat; Nandini, Imelda Nova
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3560

Abstract

This research aims to determine the factors influencing students' choice of management study program at Buana Perjuangan University, Karawang. Data was collected by distributing a questionnaire in the form of a Google form to 2023 Management Study Program students via the WhatsApp group, the data collected was 232 respondents. The design used in this research is Confirmatory Factor Analysis and Exploratory, which is a quantitative type of research. The research results were that 5 factors influenced students in choosing a management study program: interest and talent factors, with a variance value of 36.926%. The second is the career opportunity at 8.737%, the third is the study program quality at 7.363%, the fourth is the economy at 5.320%, and the fifth is the support of parents, friends, and the environment at 5.024%. With a total variance, the influence is 63.37% on students' decisions in choosing the Management Study Program. The factors with the highest contribution are interest and talent factors with an eigenvalue of 11.078. This can be a reference for management study programs to provide supportive facilities and infrastructure so students can optimally develop their interests and talents.
The Influence of the Implementation of the Farmer Card Program and Work Motivation on the Welfare of Rice Farmers in Cilamaya Kulon, Karawang Fajrin, Yeni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17504

Abstract

This study aims to evaluate the implementation of the Farmer Card program and its impact on the work motivation and welfare of rice farmers in Cilamaya Kulon District, Karawang Regency. The study used a descriptive qualitative method with a literature study, and data were obtained through in-depth interviews with four informants. The results showed that most informants considered the Farmer Card program ineffective. They complained about the difficulty of obtaining subsidized fertilizer, uneven distribution, and the existence of non-farmers who misused the Farmer Card to get fertilizer and then sell it at a high price. In addition, the existence of the Farmer Card reduced farmers' work motivation due to limited access to subsidized fertilizer. This program also did not have a significant impact on farmers' welfare; high fertilizer prices due to the inaccurate distribution process became an additional burden. The informants suggested improvements to the distribution system and program implementation so that it could truly improve farmers' welfare or proposed that this program be stopped if improvements were not possible. The results showed that farmers preferred the old system which was considered more flexible in meeting fertilizer needs.
Factors that Influence Student's Decisions in Choosing a Management Study Program at Buana Perjuangan University Karawang (Case Study of Students Class of 2023) Fajrin, Yeni; Arisandi, Vidya; Sumarni, Neni; Abdilah, Surya Rahmat; Nandini, Imelda Nova
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3560

Abstract

This research aims to determine the factors influencing students' choice of management study program at Buana Perjuangan University, Karawang. Data was collected by distributing a questionnaire in the form of a Google form to 2023 Management Study Program students via the WhatsApp group, the data collected was 232 respondents. The design used in this research is Confirmatory Factor Analysis and Exploratory, which is a quantitative type of research. The research results were that 5 factors influenced students in choosing a management study program: interest and talent factors, with a variance value of 36.926%. The second is the career opportunity at 8.737%, the third is the study program quality at 7.363%, the fourth is the economy at 5.320%, and the fifth is the support of parents, friends, and the environment at 5.024%. With a total variance, the influence is 63.37% on students' decisions in choosing the Management Study Program. The factors with the highest contribution are interest and talent factors with an eigenvalue of 11.078. This can be a reference for management study programs to provide supportive facilities and infrastructure so students can optimally develop their interests and talents.
Implementation of Promotional Strategies for Pondok Pesantren Darul Ilmi Wal Amal Through the Use of Media Flyer Sumarni, Neni; Fajrin, Yeni; Arisandi, Vidya
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2338

Abstract

Purpose: The organization of this community service activity aims to enhance public awareness of Pondok Pesantren DIWA, improve the reputation of Pondok Pesantren DIWA, and attract community interest in enrolling their children to study religious knowledge at Pondok Pesantren DIWA. Method: The methods employed in this community service initiative are implementation-based, involving guidance and the creation of promotional flyers for Pondok Pesantren DIWA, along with the application of these promotions through social media (online) and direct dissemination (offline). Promotional fliers are created using the Canva application. Practical Application: The community service activities are conducted through direct guidance and training in the creation of promotional fliers using the Canva application, which is relatively easy to use for anyone. Comprehensive promotion is essential to achieve the desired objectives effectively, with flyer media serving as one of the methods used by the pesantren to disseminate information about itself to all segments of society. Conclusion: The outcome of this service activity includes the production of promotional fliers, which are disseminated via Instagram and through direct outreach to target markets or community members known as offline promotion.