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Factors that Influence Student's Decisions in Choosing a Management Study Program at Buana Perjuangan University Karawang (Case Study of Students Class of 2023) Fajrin, Yeni; Arisandi, Vidya; Sumarni, Neni; Abdilah, Surya Rahmat; Nandini, Imelda Nova
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3560

This research aims to determine the factors influencing students' choice of management study program at Buana Perjuangan University, Karawang. Data was collected by distributing a questionnaire in the form of a Google form to 2023 Management Study Program students via the WhatsApp group, the data collected was 232 respondents. The design used in this research is Confirmatory Factor Analysis and Exploratory, which is a quantitative type of research. The research results were that 5 factors influenced students in choosing a management study program: interest and talent factors, with a variance value of 36.926%. The second is the career opportunity at 8.737%, the third is the study program quality at 7.363%, the fourth is the economy at 5.320%, and the fifth is the support of parents, friends, and the environment at 5.024%. With a total variance, the influence is 63.37% on students' decisions in choosing the Management Study Program. The factors with the highest contribution are interest and talent factors with an eigenvalue of 11.078. This can be a reference for management study programs to provide supportive facilities and infrastructure so students can optimally develop their interests and talents.

The Influence of the Implementation of the Farmer Card Program and Work Motivation on the Welfare of Rice Farmers in Cilamaya Kulon, Karawang Fajrin, Yeni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17504

This study aims to evaluate the implementation of the Farmer Card program and its impact on the work motivation and welfare of rice farmers in Cilamaya Kulon District, Karawang Regency. The study used a descriptive qualitative method with a literature study, and data were obtained through in-depth interviews with four informants. The results showed that most informants considered the Farmer Card program ineffective. They complained about the difficulty of obtaining subsidized fertilizer, uneven distribution, and the existence of non-farmers who misused the Farmer Card to get fertilizer and then sell it at a high price. In addition, the existence of the Farmer Card reduced farmers' work motivation due to limited access to subsidized fertilizer. This program also did not have a significant impact on farmers' welfare; high fertilizer prices due to the inaccurate distribution process became an additional burden. The informants suggested improvements to the distribution system and program implementation so that it could truly improve farmers' welfare or proposed that this program be stopped if improvements were not possible. The results showed that farmers preferred the old system which was considered more flexible in meeting fertilizer needs.

Factors that Influence Student's Decisions in Choosing a Management Study Program at Buana Perjuangan University Karawang (Case Study of Students Class of 2023) Fajrin, Yeni; Arisandi, Vidya; Sumarni, Neni; Abdilah, Surya Rahmat; Nandini, Imelda Nova
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3560

This research aims to determine the factors influencing students' choice of management study program at Buana Perjuangan University, Karawang. Data was collected by distributing a questionnaire in the form of a Google form to 2023 Management Study Program students via the WhatsApp group, the data collected was 232 respondents. The design used in this research is Confirmatory Factor Analysis and Exploratory, which is a quantitative type of research. The research results were that 5 factors influenced students in choosing a management study program: interest and talent factors, with a variance value of 36.926%. The second is the career opportunity at 8.737%, the third is the study program quality at 7.363%, the fourth is the economy at 5.320%, and the fifth is the support of parents, friends, and the environment at 5.024%. With a total variance, the influence is 63.37% on students' decisions in choosing the Management Study Program. The factors with the highest contribution are interest and talent factors with an eigenvalue of 11.078. This can be a reference for management study programs to provide supportive facilities and infrastructure so students can optimally develop their interests and talents.

Implementation of Promotional Strategies for Pondok Pesantren Darul Ilmi Wal Amal Through the Use of Media Flyer Sumarni, Neni; Fajrin, Yeni; Arisandi, Vidya
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2338

Purpose: The organization of this community service activity aims to enhance public awareness of Pondok Pesantren DIWA, improve the reputation of Pondok Pesantren DIWA, and attract community interest in enrolling their children to study religious knowledge at Pondok Pesantren DIWA. Method: The methods employed in this community service initiative are implementation-based, involving guidance and the creation of promotional flyers for Pondok Pesantren DIWA, along with the application of these promotions through social media (online) and direct dissemination (offline). Promotional fliers are created using the Canva application. Practical Application: The community service activities are conducted through direct guidance and training in the creation of promotional fliers using the Canva application, which is relatively easy to use for anyone. Comprehensive promotion is essential to achieve the desired objectives effectively, with flyer media serving as one of the methods used by the pesantren to disseminate information about itself to all segments of society. Conclusion: The outcome of this service activity includes the production of promotional fliers, which are disseminated via Instagram and through direct outreach to target markets or community members known as offline promotion.

Pendampingan Pengembangan Desa Wisata Menuju Legalisasi Berbasis Pentahelix di Kabupaten Karawang Fajrin, Yeni; Sumarni, Neni; Arisandi, Vidya
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.351

The community engagement program for developing tourism villages in Karawang Regency aimed to strengthen local capacity in the legalization process through a participatory pentahelix approach. This framework integrates collaboration among academics, local government, entrepreneurs, communities, and the media to establish an adaptive and sustainable governance system. The study employed a qualitative descriptive method with a participatory model emphasizing experiential learning. The program involved 33 participants from eleven partner villages, covering stages of socialization, thematic training, technical assistance, and evaluation. The results revealed an 85% increase in participants’ understanding of tourism village legalization standards, nine villages successfully drafted preliminary tourism village profiles aligned with the Ministry of Tourism and Creative Economy’s indicators, and multi-stakeholder collaboration strengthened the institutional process. These findings indicate that the pentahelix approach not only enhances administrative readiness but also reinforces the role of local communities as primary agents of community-based tourism. Despite its success, the short duration and wide coverage remain constraints, suggesting the need for extended assistance and digital capacity development. The program is expected to accelerate tourism village legalization in Karawang and serve as a replicable model for sustainable local tourism development.

THE INFLUENCE OF LEADERSHIP STYLE AND COMPENSATION ON EMPLOYEE PERFORMANCE AT PT. XYZ Fajrin, Yeni; Putrie, Rena Augia; Zain, Muhammad Ja’farullah; Julianti, Tiara Alvina; Amalia, Yuni Putri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3816

This research aims to determine the influence of leadership style and compensation on employee performance at PT. XYZ. Quality human resources are human resources who have high competence and skills that can advance the company because human resources greatly influence the economic development of a local and global company. That is why leadership style and compensation are important factors in human resource management because they will influence employee performance in a company. This research uses qualitative methods and literature study techniques. The results of research at PT XYZ show that Leadership Style and Compensation have a positive effect on employee performance. If the leadership style and compensation program are felt to be fair and competitive by employees, then it will be easier for the company to attract potential employees, retain them, and motivate employees to improve their performance further. If these two things can be fulfilled, then employees will feel satisfied. Satisfaction will trigger employees to continue to improve their performance when employees have high motivation, employees can optimize their abilities at work so that company goals and employee needs will be achieved together. However, if the leadership style and compensation are deemed unfair and unsatisfactory for employees, then employee performance will decline and ultimately affect the company's productivity.

Tourism Village Concept Assistance and Mentoring in Karawang Sumarni, Neni; Arisandi, Vidya; Fajrin, Yeni
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2808

Purpose: The goal of this community service is to develop a tourist village in Karawang. Karawang, with its significant tourism potential, does not yet have a tourist village officially recognized by the local government through a Regent's Decree on Tourist Villages. Method: In this community service, the community service team provides assistance to villages with tourism potential that meet the criteria. The methods used include outreach, training, and mentoring to develop them into tourist villages. Practical Applications: This process is carried out with the involvement of Pokdarwis and tourism managers as well as the tourism office. Conclusion: The results of the community service stated that eight villages in Karawang were declared as tourist villages, each with its own criteria and unique tourism characteristics.

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