JDM
Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen

Pengaruh Store Atmosphere dan Harga Terhadap Keputusan Pembelian Konsumen Pada Warunk Upnormal Jambi

Indra Gunawan (Universitas Jambi)

Article Info

Publish Date
30 Dec 2020

Abstract

The purpose of this study was to analyze the effect of Store Atmosphere and price on purchasing decisions at Warunk Upnormal Jambi both simultaneously and partially and to analyze the dominant factors on purchasing decisions at Warunk Upnoral Jambi. The method used in this study is a quantitative method using the SPSS analysis tool to test multiple linear regression. The results of the study concluded that Store atmosphere had a significant positive effect on purchasing decisions (case study on Warunk Upnormal Jambi), prices had a significant negative effect on purchasing decisions (case study on Warunk Upnormal Jambi) and Store Atmosphere and Price had a simultaneous effect on purchasing decisions (case Keywords: study at Warunk Upnormal Jambi).

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Journal Info
JDM
Website

Abbrev

jmbp

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Dinamika Manajemen adalah peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah yang merupakan hasil penelitian ilmiah asli (prioritas utama) dan artikel ulasan ilmiah yang bersifat baru (tidak prioritas) dari berbagai kalangan akademisi dan peneliti yang belum diterbitkan di ...