Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer
Vol 2 No 2 (2018): Februari 2018

Analisis Kualitas Layanan Website id.oriflame.com Terhadap Kepuasan Pelanggan Menggunakan E-S-QUAL dan E-RecS-QUAL

Rifa Izza Nurlita (Fakultas Imu Komputer, Universitas Brawijaya)
Ari Kusyanti (Fakultas Imu Komputer, Universitas Brawijaya)
Retno Indah Rokhmawati (Fakultas Imu Komputer, Universitas Brawijaya)



Article Info

Publish Date
16 Aug 2017

Abstract

id.oriflame.com website is an e-commerce of Oriflame Indonesia's beauty products that give opportunity to customers (Oriflame Consultants) to expand their business without the limited time and location. With the ease of this service, but based on the interview results, there are still a lot of complaints felt by the Consultant. It proves that the quality of the website service of id.oriflame.com has not fully satisfied the Consultant. The purpose of this study was to analyze the quality factors of id.oriflame.com website service which affect the satisfaction of Oriflame Consultant using 7 independent variables. The Data were collected through an online questionnaire of 140 respondents of Oriflame Indonesia Consultants Branch of Surabaya with the age ranges between 18-44 years. The type of this research is quantitative research that used E-S-QUAL and E-RecS-QUAL model and multiple linear regression analysis method to know the factors that influence the customers satisfaction. Based on the results of the analysis and discussion, it can be concluded that the variables that affect the customer satisfaction (Customer Satisfaction) is Efficiency, System Availability, Fulfillment, Privacy, Compensation and Contact. While the most affect of Customer Satisfaction is Fulfillment and Contact.

Copyrights © 2018






Journal Info

Abbrev

j-ptiik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering

Description

Jurnal Pengembangan Teknlogi Informasi dan Ilmu Komputer (J-PTIIK) Universitas Brawijaya merupakan jurnal keilmuan dibidang komputer yang memuat tulisan ilmiah hasil dari penelitian mahasiswa-mahasiswa Fakultas Ilmu Komputer Universitas Brawijaya. Jurnal ini diharapkan dapat mengembangkan penelitian ...