Jurnal Manajemen Maranatha
Vol 9 No 1 (2009)

Pengaruh Lingkungan Bisnis Terhadap Strategi Manufaktur: Studi Pada Perusahaan Manufaktur Di Kabupaten Bantul

Yuli Liestyana . (Unknown)
R. Hendri Gusaptono (Unknown)
Khoirul Novia Sufatmawati (Unknown)

Article Info

Publish Date
11 May 2015

Abstract

The study analyzed the effect of business environment factors on manufacturing strategy. Data was collected from 43 organisations in Bantul, Yogyakarta. The analyses using Multivariate Multiple Regression Analysis (MMRA) found the results that simultaneously the factors of business environment effected manufacturing strategy. But, partially they did not. Only business cost, labor availability, and market dynamism significantly influenced manufacturing strategy.Keywords: Business environment, Manufacturing strategy, Multivariate Multiple Regression Analysis

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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...