Jurnal Manajemen Maranatha
Vol 4 No 1 (2004)

Modal Intelektual sebagai Strategi Organisasi dalam Memenangkan Keunggulan Bersaing di Era Informasi

T. Elisabeth Cintya Santosa (Unknown)

Article Info

Publish Date
16 Mar 2015

Abstract

Artikel ini mencoba untuk mengungkapkan peran penting modal intelektual (intellectual capital) sebagai modal tersembunyi (intangible assets) yang meliputi pengetahuan, komunikasi serta informasi. Modal intelektual juga memiliki peran strategis dalam memenangkan keunggulan bersaing (competitive advantage) terutama di era informasi saat ini bagi banyak organisasi.Key words: intellectual capital, competitive advantage, intangible assets

Copyrights © 2004




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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...