As-Syirkah: Islamic Economic & Financial Journal
Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 

Efektivitas Event Sponsorship dalam Meningkatkan Brand Awareness dan Penjualan Produk Telkomsel Branch Surabaya

Dwiridotjahjono, Jojok (Unknown)
Sitanggang, Della Anzelia (Unknown)
Tandiayuk, Jurycha (Unknown)

Article Info

Publish Date
27 Jun 2025

Abstract

This paper aims to analyze the effectiveness of event sponsorship implemented by PT Telkomsel Branch Surabaya to increase brand awareness and product sales. The method used is participatory with a qualitative approach, where all related parties are directly involved in the effectiveness of event sponsorship activities to increase brand awareness and product sales at PT Telkomsel Branch Surabaya. The results show that event sponsorship carried out by PT Telkomsel Branch Surabaya has proven effective in increasing brand awareness and product sales, because through this event sponsorship activity, PT Telkomsel Branch Surabaya can promote products directly to the right audience. This event sponsorship can also attract attention and create a positive experience to increase brand awareness and purchase of Telkomsel products.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
As-Syirkah: Islamic Economic & Financial Journal
Website

Abbrev

assyirkah

Publisher

Ikatan Dai Indonesia

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

As-Syirkah: Islamic Economic & Financial Journal is a scientific journal published by Ikatan Dai Indonesia (IKADI) in collaboration with Masyarakat Ekonomi Syariah (MES) and Intellectual Association for Islamic Studies (IAFORIS). This journal contains scientific papers from academics, researchers ...