International Journal of Tourism and Economic Studies
Vol. 1 No. 2 (2024): May : TourEcon: International Journal of Tourism and Economic Studies

Gaining Insight into Service Issues in the Cafe Industry through the Implementation of the SERVQUAL Method

Reni Respita (Unknown)
Eni Eni (Unknown)
Yuda Dewanta (Unknown)

Article Info

Publish Date
08 May 2024

Abstract

This research aims to gain a deeper understanding of service problems in the cafe industry through the application of the SERVQUAL method. This method is used to measure customer perceptions of service quality and identify areas where improvement is needed. Data was collected through surveys and analyzed using a statistical approach. The research results highlight certain aspects of cafe service that need to be improved, such as service responsiveness, product reliability, guarantees, empathy, and physical evidence elements. The implications of this research are to help cafe owners to improve customer experience and maintain a competitive advantage in this industry.

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Journal Info
International Journal of Tourism and Economic Studies
Website

Abbrev

TourEcon

Publisher

Lembaga Pengembangan Kinerja Dosen

Subject

Social Sciences

Description

TourEcon: International Journal of Tourism and Economic Studies; This a journal intended for the publication of scientific articles published by Pusat Riset dan Inovasi Nasional This journal contains studies in the fields of Tourism and Economic Studies, both theoretical and empirical. The ...