SENTRI: Jurnal Riset Ilmiah
Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024

ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING

Sudiantini, Dian (Unknown)
Nazira, Nawfa Ayu (Unknown)
Sari, Rini Nurmila (Unknown)
Habibah, Siti (Unknown)
fizikri, Bukhori Al (Unknown)

Article Info

Publish Date
11 Jun 2024

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SENTRI: Jurnal Riset Ilmiah
Website

Abbrev

sentri

Publisher

Institut Pendidikan Nusantara Global

Subject

Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

SENTRI: Jurnal Riset Ilmiah accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Humanities and Social sciences, that include: Engineering Agriculture Economics Health IT ...