This study aims to determine the effect of entrepreneurial competence on business performance in second-hand goods entrepreneurs in Medan's Melati Tax. The type of research used in this research is quantitative research with a causal associative approach. The population in the study were all business actors at Pajak Melati Medan. The sample in this study used non-probability sampling with purposive sampling type, sampling technique using a sampling method where the researcher selects the sample according to the criteria using incidental sampling / accidental sampling. Based on the determination of these criteria there were 30 respondents. The results of the study are the results of the Fhitung value of 45.508, so that Fhitung Ftabel (45.508 2.60) and sig value = 0.000 0.05. Based on the research results, there is a simultaneous influence between market orientation variables, entrepreneurial orientation, and entrepreneurial competence on business performance. The three elements when combined, entrepreneurs can not only better meet customer expectations, but also manage risk and create added value, which overall contributes to improving their business performance in a competitive market environment.
Copyrights © 2025