Infotainment journalism is a form of journalistic practice that combines information and entertainment in news presentation, particularly concerning celebrity lives, the entertainment world, and light issues that attract public interest. This phenomenon reflects a shift in media orientation from educational and informative functions toward commercialization and the pursuit of ratings. This article discusses the main characteristics of infotainment journalism, its impact on journalistic integrity, and its implications for the quality of information received by the public. Using a qualitative-descriptive approach, this study examines how mass media frame entertainment news and the extent to which journalistic values are upheld in content production. The findings show that although infotainment successfully attracts a wide audience, it often blurs the line between fact and opinion and risks compromising journalistic ethical principles.
                        
                        
                        
                        
                            
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