The year 2015 telecommunications company (PT Telkom) launched a new culture is referred to as Community cultural Activation Provocation is the role of management strategy with optimization of the function of coordination, communication and performance or so-called fan. Fan culture is a breakthrough in efficiency to make it as one of the keys to success in any company. Based on problems in the work unit, the review results against sorcery, finally giving the analysis and answer the problems in work units can actually be ditengahkan, with the process of optimization of the function of communication, coordination and performance through. The result of the author's findings, i.e. as a strategy-oriented management effectiveness on the performance expected, namely reaching 100T then one of the officers of the competence is the increase in effort which also deals with the placement of employees on the job that suits your skills and education. This is a form of coordination and communication. Thus it can be said that the coordination and communication is closely related to the performance of the employees in the exercise of activities in achieving the objectives of each work unit, including progress in the company of Telkom.Keywords: Culture; Management Strategies, Efficiency, Coordination, Communication,Performance
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