<![CDATA[Development in various sectors aimed at opening new jobs has not been able to fully absorb the entire workforce whose numbers continue to increase. The economy plays an important role in human life because economic stability supports the needs in daily life such as food, drinks, clothing, shelter, and other basic needs. This research was conducted with the aim of studying various variables that affect the income of culinary MSMEs in Medan Tuntungan Sub-district. Indicators used include price, taste, service, number of customers, innovation, promotion, cleanliness, number of workers, convenience, and business location. The approach used is quantitative method, which is based on the positivism paradigm, with data collection through research instruments on certain populations and samples, and statistical data analysis to test hypotheses. According to the results of multiple linear regression, the innovation variable, labor, and price variables have a positive and significant influence or impact on the income of culinary MSMEs in the Medan Tuntungan District area. To increase profits, business actors need to improve the quality of raw materials, minimize production costs, and increase production volume so that sales also increase.]]>
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