The Role of Traditional Markets in Improving the Economy of the Muliorejo Village Community, Deli Serdang Regency

Rika Nuraisyah
Anggia Ramadhan
Rahmad Sembiring

Journal of Economics and Social Sciences
Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)

This study aims to determine the role of traditional markets in improving the community's economy in Muliorejo Village. The method applied was a qualitative approach with in-depth interview techniques to 10 traders and 10 buyers. The results show that traditional markets directly contribute to increasing community income, especially for small businesses. The available market facilities are sufficient to support smooth and comfortable buying and selling activities. However, there is no utilization of digital technology both in terms of promotion and payment systems; all transactions are still carried out in cash. The government also has a role to play through support such as coaching and efforts to improve market facilities. Overall, traditional markets remain an important part of driving the local economy.