Journal of the Community Development in Asia
Vol 4, No 1 (2021): January 2021

Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

D, Dilip (Unknown)
Sinha, Rupesh (Unknown)
Wei, Ooi Ler (Unknown)
Kee, Daisy Mui Hung (Unknown)
Leei, Oh Jia (Unknown)
Shuang, Pua Ke (Unknown)
En, Teoh Jia (Unknown)
Permatasari, Velia Nofira (Unknown)
Sin, Liem Gai (Unknown)
Boadu, Eugene (Unknown)
Saifi, Junaid (Unknown)

Article Info

Publish Date
20 Jan 2021

Abstract

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

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Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...