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This Author published in this journals
All Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Rupesh Sinha
CMS Business School
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia Dilip D; Rupesh Sinha; Ooi Ler Wei; Daisy Mui Hung Kee; Oh Jia Leei; Pua Ke Shuang; Teoh Jia En; Velia Nofira Permatasari; Liem Gai Sin; Eugene Boadu; Junaid Saifi
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.729 KB) | DOI: 10.32535/jcda.v4i1.995

Abstract

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.
Thai Airways Restructuring Plan to Avert Bankruptcy Rupesh Sinha; Navaneetha Kumar; Chinmay Gandre; Rajesh Kumar Nair; Finn Alessandrino; Daisy Mui Hung Kee; Jullia Deol; Khairunraihani Mohd Samuddin; Nor Asyiqin Rosmadi; Rif’atul Muna; A.A. Gde Satia Utama
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.641 KB) | DOI: 10.32535/ijafap.v4i1.1035

Abstract

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.
The Influence of Brand Equity on Consumer Purchase Decisions at Starbucks Dilip D; Rupesh Sinha; Chin Pei Wen; Daisy Mui Hung Kee; Choong Shu Ching; Lew Ke Er; Somya Agarwal; Rudresh Pandey; Theofilus Welyna Putra; Liem Gai Sin; Yap Wen Yan
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.685 KB) | DOI: 10.32535/ijafap.v4i1.1031

Abstract

The purpose of this research is to study the influence of brand equity on consumer purchase decisions at Starbucks. Specifically, we predicted the brand equity of Starbucks would definitely affect the consumer purchase decisions. We distributed survey questionnaire consisting of 4 major aspects of brand equity with purchase decision and the results collected were analysed in order to obtain a meaningful conclusion. For the implementing, we designed a conceptual framework and hypothesized the correlation among its constructs which are brand equity and purchase intention. All the hypothesis which are tested based on the brand equity and consumer purchase decisions was accepted. The results showed that brand equity has a positive influence on consumer purchase decisions.
Co-Authors A.A. Gde Satia Utama Asha Dhupad Chin Pei Wen Chinmay Gandre Choong Shu Ching Daisy Mui Hung Kee Deepaa Darshanie Lim A/P Arumugan Dilip D Eugene Boadu Finn Alessandrino Gopalam Sree Lekha Haoran Yue Jullia Deol Junaid Saifi Khairunraihani Mohd Samuddin Lew Ke Er Liem Gai Sin Navaneetha Kumar Nor Asyiqin Rosmadi Oh Jia Leei Ooi Ler Wei Priya Pandey Pua Ke Shuang Rajesh Kumar Nair Rif’atul Muna Rudresh Pandey Sin Dee Kew Somya Agarwal Teoh Jia En Theofilus Welyna Putra Varsha Ganatra Velia Nofira Permatasari Yap Wen Yan Ying Ying Tenh