The purpose of this study was to determine how effective smart clothing is in improving students' understanding of basic energy concepts in grade 3 of SDN Kaliwates 2 Jember. Smart Clothing Media consists of clothing cards with different energy images that help students understand the material visually and kinesthetically through grouping activities and group discussions. This study was conducted through a qualitative approach with a descriptive research type used. Interviews, documentation, and observation are data collection methods. The results of the study indicate that the use of this media can increase students' interest in learning, students' active involvement in learning, and their understanding of the material. Smart Clothing Media is considered effective because it presents material in a concrete, interactive, and fun way, thus supporting the achievement of science learning objectives optimally.
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