MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Analisis Implementasi dan Keberlanjutan Bisnis Takonesian di Kota Palembang

Halery, Alda Antonia Calista (Unknown)
Wijaya, Muhammad Rezki Arangga (Unknown)
Ariani, Nova (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
23 Apr 2025

Abstract

This research aims to analyze the implementation and sustainability of a food business that combines Indonesian and foreign cultures. Takonesian is a business operates in food sector. This business offers 3 menu variants that are innovations of takoyaki, which originally used flour but now uses rice as the base. The area analysis in this research focuses on the analysis of marketing mix strategy, business performance analysis (financial reports), and business consideration analysis. Based on the results of the analysis obtained, it can be stated that Takonesian business can be implemented and sustainable.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...