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Halery, Alda Antonia Calista
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Implementasi dan Keberlanjutan Bisnis Takonesian di Kota Palembang Halery, Alda Antonia Calista; Wijaya, Muhammad Rezki Arangga; Ariani, Nova; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11055

Abstract

This research aims to analyze the implementation and sustainability of a food business that combines Indonesian and foreign cultures. Takonesian is a business operates in food sector. This business offers 3 menu variants that are innovations of takoyaki, which originally used flour but now uses rice as the base. The area analysis in this research focuses on the analysis of marketing mix strategy, business performance analysis (financial reports), and business consideration analysis. Based on the results of the analysis obtained, it can be stated that Takonesian business can be implemented and sustainable.
Co-Authors Nova Ariani Wijaya, Muhammad Rezki Arangga Yulizar Kasih