Journal of Multidimensional Management
Vol. 1 No. 2 (2024): Journal of Multidimensional Management (JoMM)

Analysis of Guest Brand Switching Behavior at Kyriad Bumiminang Padang Hotel

Puji Intani (Unknown)
Nidia Wulansari (Unknown)

Article Info

Publish Date
01 Jun 2025

Abstract

This study aims to determine what factors influence brand switching at Kyriad Bumiminang Hotel Padang. This research uses a type of quantitative descriptive research using survey methods. The sampling method in this study used purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sampling criteria were those who had stayed at the Kyriad Bumiminang Padang Hotel and were over 17 years old. The sample used was the guests of the Kyriad Bumiminang Padang Hotel, totaling 93 people. In addition, the data obtained is described, then a description of the research results is carried out using the TCR technique

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Journal Info
Journal of Multidimensional Management
Website

Abbrev

jomm

Publisher

Pt. Threeple Herphi Educate

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics Social Sciences

Description

Journal of Multidimensional Management (JoMM) is a scientific journal that focuses on multidisciplinary research in management. The journal aims to provide a platform for researchers, academics, and practitioners to share the latest findings, innovations, and interdisciplinary approaches in ...