<![CDATA[This study aims to design and develop a comic-based mathematics learning media that integrates Melayu culture (KOMADAYU) into plane geometry learning for third-grade students at SDN 104230 Batang Kuis. The ADDIE development model, which comprises the phases of analysis, design, development, implementation, and evaluation, is the methodology employed in the Research and Development (R&D) technique. Observations, interviews, expert validation surveys, and teacher and student trials were used to gather data. The research results indicate that the KOMADAYU media received excellent ratings from experts, categorized as "highly feasible" for use in the learning process. Additionally, based on teachers' and students' responses, this media was proven to be practical and effective, as it enhanced students' enthusiasm and motivation in learning mathematics. Therefore, it can be concluded that KOMADAYU effectively improves students' understanding of plane geometry concepts while integrating them with elements of local culture.]]>
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