Abdi Psikonomi
Vol 6, No 1 (2025): Juni 2025

Digital Marketing Strategy Training for Branding & Revenue UMKM Al-Qur'an Ma'sum Publisher

Susilaningdyah Mustikawati (Unknown)
Sayekti Endah Retno Meilani (Unknown)
Rina Trisnawati (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

The advancement of digital technology offers MSMEs opportunities to expand through digital marketing. However, many struggle with platform use, content creation, and strategy management. This program provides training and technical assistance for MSMEs at Penerbit Al-Qur’an Ma’sum, covering social media, marketplaces, SEO, Google Ads, WhatsApp Business, and Canva. Using a participatory approach, activities include awareness sessions, training, mentoring, and evaluation. The program enhances digital marketing skills, boosting business interactions and sales. Sustainability is ensured through post-training consultations and a digital community.

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Journal Info
Abdi Psikonomi
Website

Abbrev

abdipsikonomi

Publisher

Universitas Muhammadiyah Surakarta

Subject

Religion Humanities Economics, Econometrics & Finance

Description

Abdi Psikonomi is a scientific journal managed by Lembaga Pengabdian Masyarakat dan Pengembangan Persyarikatan Universitas Muhammadiyah Surakarta, Indonesia. The journal focuses its attention on a wide range of topics including psychology, management, accounting, economics, and Islamic. The aim of ...