Jurnal Ilmiah Raflesia Akuntansi
Vol. 9 No. 2 (2023): Jurnal Ilmiah Raflesia Akuntansi

Pengaruh Kualitas Layanan, Fasilitas, Harga, Dan Lokasi Terhadap Kepuasan Konsumen Di Indo Futsal Kediri

Sastrawan, Andri (Unknown)
Marwanto, IGG Heru (Unknown)
Djunaedi, Djunaedi (Unknown)
Sustiyatik, Enni (Unknown)



Article Info

Publish Date
31 Oct 2023

Abstract

This study aims to determine the influence of service quality, facilities, price, and location on consumer satisfaction at Indo Futsal Kediri. The type of research used is quantitative, a method that describes in detail the object of study. The population in this study consists of 960 visitors to Indo Futsal Kediri in June 2022, with a sample of 100 respondents. The sampling technique used is convenience/accidental sampling. Data collection methods include questionnaires, observation, documentation, and literature study. The data analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial significance tests (t-test), simultaneous significance tests (f-test), and the coefficient of determination. The results of this study conclude that: (1) Service quality (X1), facilities (X2), price (X3), and location (X4) together (simultaneously) have a relationship with the dependent variable, which is consumer satisfaction (Y). (2) Service quality, when examined individually, does not have a significant relationship with the consumer satisfaction variable. This can be proven by the t-test result of -0.552, which is smaller than the t-table value of 0.677, with a significance level of 0.582, which is greater than 0.050.

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Journal Info

Abbrev

JIRA

Publisher

Subject

Economics, Econometrics & Finance

Description

Merupakan jurnal ilmiah yang mempublikasikan hasil-hasil penelitian empiris, studi teoritis dan pemikiran kritis dalam bidang akuntansi meliputi akuntansi keuangan, akuntansi sektor publik, akuntansi manajemen, perpajakan dan ...