The primary aim of this research study was to investigate and analyze the influence of social media usage on self-esteem and self-awareness among 8th-grade students at Pangasinan National High School. It utilized a quantitative research design to determine the impact of social media on self-esteem and self-awareness among the respondents. The quantitative approach used a survey questionnaire checklist to collect the numeric data from the students. The result indicates that the most common platform, Facebook, has a range of 3 to 4 hours per day, with a frequency of 33, then the least common one is Snapchat, with a range of 1 hour or less, with a frequency. Self-esteem and Self-awareness levels of 8th-grade students were analyzed using Pearson, and the results obtained were interpreted to indicate that the correlation coefficient is equal to [0.58]. Based on the summary of findings from the study, it can be concluded that the levels of self-esteem and self-awareness as perceived by the 8th-grade students are moderate. Moreover, they point to the engagement of the students in social media in a way that enhances their self-image without becoming orderly and dependent on external validation. On the other hand, the students derive a large portion of their self-worth from online interactions, which may lead to heightened self-esteem or increased vulnerability to negative feedback.
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