E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01

Pengaruh Harga Dan Iklan Terhadap Keputusan Pembelian Makanan Cepat Saji Mc’Donalds Di Kota Malang

Wijaya, Aldo Naufal Surya (Unknown)
Wahono, Budi (Unknown)
Athia, Ita (Unknown)

Article Info

Publish Date
10 Jun 2025

Abstract

Abstract This study aims to determine the effect of Price and Advertising on Purchase Decisions of Mc.Donalds fast food in Malang City. The population used in this study were Malang City residents with the condition that they had purchased Mc products. Donalds or currently visiting Mc.Donalds fast food outlets at least once and domiciled in Malang. The data collection method in this study used questionnaires. The results of this study simultaneously indicate that price and advertising have a positive effect on purchasing decisions. Keywords: Price, Advertising, Purchase Decision

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...