E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01

Pengaruh Iklan Media Sosial TikTok, Citra Destinasi, Online Customer Review di Google Maps Dan Harga Terhadap Minat Kunjung di Wisata Telogo Sewu Pandaan.

Zuhriyah, Lailatuz (Unknown)
Arifin, Rois (Unknown)
Wahyuningtyas, Nanik (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

Abstract This study examines the influence of TikTok advertising, destination image, online customer reviews on Google Maps, and pricing on tourist visit intention to Telogo Sewu Pandaan. Using a quantitative explanatory approach, data were collected from 90 TikTok users familiar with the destination. Multiple linear regression analysis shows that all variables significantly influence visit intention, both simultaneously and partially. TikTok advertising and destination image emerged as dominant factors. These findings highlight the strategic role of social media and destination perception in attracting tourists. Keywords: TikTok Advertising, Destination Image, Online Customer Review, Price, Visit Intention, Telogo Sewu

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...