E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01

Loyalitas Pelanggan Ayam Goreng Nelongso Bululawang: Peran Customer Experience, Kepercayaan, dan Lifestyle Halal

Putri, Stevany Amelia (Unknown)
Susyanti, Jeni (Unknown)
Khalikussabir, Khalikussabir (Unknown)

Article Info

Publish Date
10 Mar 2025

Abstract

Abstract This study aims to analyze the effect of Customer Experience, Trust, and Halal Lifestyle on Customer Loyalty at Ayam Goreng Nelongso Bululawang. This research is a quantitative study with data collection techniques using a questionnaire. The sample in this study amounted to 80 respondents. The sampling technique is using snowball sampling. Data processing using SPSS (Statistical Package For Social Sciences) with multiple regression analysis methods. The results of this study indicate that Customer Experience and Trust have a positive and significant effect on Customer Loyalty, while Halal Lifestyle has a positive but insignificant effect on Customer Loyalty. Keywords: Customer Experience, Trust, Lifestyle Halal, Customer Loyalty

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...