Journal of Educational Management Research
Vol. 3 No. 2 (2024)

Digital Communication Approaches to Strengthen Public Trust and Engagement

Adzimah, Maulidatul (Unknown)
Yaqin, Muhammad Ainul (Unknown)



Article Info

Publish Date
27 Dec 2024

Abstract

Advances in information technology have brought significant changes in the way educational institutions interact with the community. Madrasahs utilize digital communication strategies to build public trust and improve the image of the institution. This study aims to analyze the digital communication strategies implemented by Islamic high schools in strengthening public trust through transparency and honesty in conveying information. This study uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. The subjects of the study included the principal, deputy head of public relations, students, and parents of students. The focus of this study is how digital communication is used as a strategy to build closer relationships with the community and increase the level of public participation and involvement in the madrasah. The results of the study show that madrasahs implement various digital communication strategies, such as the use of social media, official websites, and audiovisual-based information publications to increase transparency and public trust.

Copyrights © 2024






Journal Info

Abbrev

jemr

Publisher

Subject

Humanities Education Social Sciences

Description

Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools ...