Fish farming in floating cages has become one of the primary sources of income for fishermen in the tourism village of Buluh Cina. However, various challenges such as fluctuating selling prices, limited capital, and environmental factors continue to affect the effectiveness of this business. Therefore, this study aims to analyze the effectiveness of fish farming management in supporting the economic sustainability of fishermen and identify the factors influencing their income. This research employs a quantitative approach using a survey method. The study sample consists of 128 fishermen engaged in fish farming, selected through purposive sampling. Data analysis was conducted using multiple linear regression to examine the effects of harvest quantity, production costs, and selling price on fishermen's income. The results show that selling price has the most significant and positive influence on income, while production costs have a significant but negative effect. Harvest quantity shows a positive influence but is not statistically significant. These findings highlight the importance of efficient cost management and appropriate pricing strategies in increasing fishermen’s income. In conclusion, fish farming in keramba holds great potential for supporting the economic sustainability of fishermen, although issues such as cost efficiency, price fluctuations, and production management still require further attention.
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