Jurnal Manajemen Bisnis dan Organisasi
Vol 4 No 1 (2025): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)

THE IMPACT OF THE REVITALIZATION OF MOTANG RUA FIELD IN RUTENG CITY ON THE DEVELOPMENT OF THE CREATIVE ECONOMY IN MANGGARAI REGENCY

Murdian, Maria Herkulani (Unknown)
Tiwu, Maria Indriyani Hewe (Unknown)
Sili, Maria Antonia Radji (Unknown)



Article Info

Publish Date
25 Jun 2025

Abstract

This study aims to analyze the impact of the revitalization of Motang Rua Field in Ruteng City on the development of the creative economy in Manggarai Regency. The revitalization of this public space was intended to enhance the social and economic functions of an area that had previously been underutilized. Using a quantitative approach through correlation analysis of 40 respondents involved in the creative economy, including MSMEs, as well as a qualitative approach employing SWOT analysis from 20 key informants, the study found that the revitalization significantly contributed to the growth of creative economic activities, particularly in the culinary, crafts, and performing arts subsectors. The results show increased community participation, local economic circulation, and MSME growth in the vicinity of Motang Rua Field. Additionally, the local government's development strategies included the provision of supporting infrastructure, strengthening of local tourism promotion, and active engagement of creative communities. These findings affirm that public space revitalization, when designed in a participatory and sustainable manner, can serve as a catalyst for building a creativity-based local economy. The study provides recommendations for local governments in formulating policies that support the sustainability of public spaces and the creative economy in other regions with similar conditions.

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Journal Info

Abbrev

jmbo

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis dan Organisasi (JMBO) adalah media publikasi di bawah naungan Yayasan Pendidikan Cahaya Budaya Indonesia menerbitkan artikel-artikel ilmiah di bidang manajemen, bisnis dan organisasi. Sebagai media yang didedikasikan untuk mendorong pertukaran ide antara akademisi, pengkaji ...