International Journal of Applied Finance and Business Studies
Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies

Marketing strategies and their effect on sales growth at taichan and grills Medan Johor

Gustina, Ihdina (Unknown)
Lazuardi, Dedy (Unknown)



Article Info

Publish Date
23 May 2025

Abstract

This research aims to determine how much influence promotion and location on sales volume at Taichan and Grills. The research methodology used is descriptive quantitative method. The population in this study is unkwown. The technique for determining the number of samples used in this study used is Hair technique and amounted to 100 respondents. The research method used is the technique of collecting data through questionnaires distribution, library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). Promotion dan location variables partially had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor. Promotion and Location variables simultaneously had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor.

Copyrights © 2025






Journal Info

Abbrev

ijafibs

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Applied Finance and Business Studies is published with both online and print versions devoted to provide the publication of research finding in finance and business research studies. Objectives The main goal of ijafibs is to present outstanding, high quality research ...