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All Journal Journal Of Management Science (JMAS) Journal of Management and Business Innovations Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Manajemen Dan Akuntansi Medan PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya

Dedy Lazuardi

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Author-ID : 2732163

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document

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Articles

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Analysis of the Effect of Islamic Income Ratio (ISIR) on The Profitability of Sharia Banks in Indonesia Nur Ahmadi Bi Rahmani; Dedy Lazuardi; Nuri Aslami
Journal of Management and Business Innovations Volume: 02, Number: 02, 2020
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

The purpose of this study is to examine the impact of the Islamic Income Ratio (IsIR) on the profitability of Islamic banks in Indonesia over the five years 2012-2019. This study employs a quantitative method and draws on secondary data sources. It was decided to apply a basic linear regression methodology. The Islamic Income Ratio (IsIR) is the independent variable, and the profitability is proxied by the Return on Assets (ROA) as the dependent variable. The data processing analytic tools were SPSS 22.0. The findings revealed that a partially Islamic Income Ratio (IsIR) positively and statistically significantly impacted profitability in the study.Keywords: Islamic Income Ratio (IsIR), profitability

Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity Dedy Lazuardi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Brand Trust, Marketing Communication Strategies and Product Diversity on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The population in this study are customers of PT. Jaya Abadi Chandra Kartika Medan totaling 137 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 102 respondents. The results of the research analysis show that Brand Trust, Marketing Communication Strategies and Product Diversity partially have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results showed that Brand Trust, Marketing Communication Strategies and Product Diversity simultaneously have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results of this study are supported by the value of R square (R2) which means Brand Trust, Marketing Communication Strategies and Product Diversity have an effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. While the remaining is effected by other factors originating from outside this research model such as brand image, promotion, and location.

Analysis of the Impact of Services and Consumer Trust on Consumer Loyalty in Using Services Muammar Rinaldi; Ihdina Gustina; Dedy Lazuardi; Elisabeth Nainggolan
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this research is to determine the effect of Service and Consumer Trust on Consumer Loyalty at Prima Elektronik. The population in this research is consumers of Prima Elektronik totaling 1,498 respondents. The technique of determining the samples used in this research is the Slovin formula and totaling 94 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method is used to solve problems and prove hypotheses with descriptive analysis, and regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show Service variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The Consumer Trust variable had a positive and significant on Consumer Loyalty at Prima Elektronik. The F test results show that the independent variables Service and Consumer Trust adjusted for the variable Consumer Loyalty. Test results of the coefficient of determination (R2) indicate that the Consumer Loyalty variables are supported by Service and Consumer Trust variables.

PENGARUH CELEBRITY ENDORSER DAN IKLAN TERHADAP MINAT BELI SEPATU OLAHRAGA NIKE (STUDI KASUS PADA MAHASISWA STIE EKA PRASETYA) Dedy - Lazuardi
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 3, No 2 (2018): November
Publisher : Universitas Islam Islam Sumatera Utara

This study aims to investigate the influence of celebrity endorsers and advertisements about the interest in buying Nike sports shoes. This is a case study of students of STIE Eka Prasetya-Medan and is a quantitative descriptive method. The population in this study was 623 students who had ever and never used Nike sports, while the sample was 86 students which was determined by using convenience sampling and Slovin formula. Multiple linear regression was used to analyze the data which showed that Y = 7.435a + 0.039X1 + 0.337X2 + 0.1e. The results of the study partially showed that the variable celebrity endorser partially proved to have an effect even not significant influence on the buying interest of Nike sport shoes. The evidence showed that from the value of t-count 0.289 smaller than t-table value 1.663 and the advertisement variable partially proved to have a positive and significant influence on buying interest of Nike sports shoes as evidenced by t-count 3,457 greater than the value of t table 1,663. Subsequently, the variations of celebrity endorsers and advertisements simultaneously have a positive effect on buying interest of Nike sports as evidenced by the f-count value of 13.762 greater than the f-table value of 2.37. Variable buying interest is influenced by celebrity endorser and advertising variables by 24.9%, while the remaining was 75.1% explained by the influence of factors or other outside variables such as price, quality, location, and others which were not discussed in this study.

Relationship of Location, Price, and Promotion to Interest in Buying Gordyn at Soni Interior House Dedy Lazuardi; Ihdina Gustina; Muammar Rinaldi
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine the relationship between Buying Interest Location at Soni Interior House, knowing the relationship to Buying Interest at Soni Interior House, knowing the relationship to Buying Interest at Soni Interior House, and knowing the relationship to Buying Interest at Soni Interior House House. The research methodology used is the descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data was obtained from the results of distributing questionnaires to shops that made purchases at the Promotion of Soni Interior House, secondary data was obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who use the services of the company during the period 2016 to 2020 as many as 55,648 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using the multiple linear regression analysis methods. The results of the analysis show that the location has a positive and significant relationship with buying interest in Soni Interior House.

Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi*; Putri Wahyuni; Edwin Sugesti Nasution; Vina Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Inovasi Vol. 1 No. 2 (2022): Agustus
Publisher : Jurnal Pengabdian Masyarakat Inovasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Pematang Johar merupakan destinasi wisata yang memberikan panorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Desa Pematang Johar memiliki potensi untuk dijadikan wisata edukasi yang mandiri, karena memiliki 1750 Ha sawah karena diobjek wisata ini akan memperlihatkan cara tanam padi hingga menjadi produk jadi, serta adanya taman baca untuk pengunjung, tercatat tanggal 22 Desember 2019 hingga saat ini sudah ada kurang lebih 47.000 pengunjung yang datang ke Desa Wisata Sawah Pematang Johar. Kegiatan dalam pengabdian ini berbentuk Penyuluhan Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang customer service (pelayanan pelanggan) dalam peningkatan pelayanan sesuai dengan standar kinerja yang berlaku. Dari obsevasi tersebut, kami tawarkan penyuluhan dengan materi tentang Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar.

The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan Michael Chen; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.85

The primary objective of this study is to investigate how social media influencers and the ambiance of Café T1311 Medan impact customers' purchasing decisions. This research falls under the category of quantitative research. The research population comprised Café T1311 Medan customers, and a sample of 100 respondents was chosen using accidental sampling methods. Data collection involved the use of questionnaires, interviews, and the examination of relevant documents. Subsequently, the collected data was processed and analyzed using multiple linear regression analysis. The findings demonstrated that both Social Media Influencers (X1) and Café Atmosphere (X2) had a positive and significant partial and combined effect on Purchasing Decisions (Y). The results of the coefficient of determination (R2) test suggest a relationship between the variables Social Media Influencers (X1) and Café Atmosphere (X2) and Purchase Decisions (Y) at Café T1311 Medan. Café T1311 Medan is expected to continue utilizing Social Media Influencers (X1) as a promotional tool for the café and to sustain the café atmosphere (X2). This involves maintaining various aspects of café facilities, ensuring cleanliness, and periodically updating the café's interior design in alignment with emerging trends. These efforts aim to create a comfortable and enjoyable dining experience for consumers.

THE INFLUENCE OF E-WORD OF MOUTH AND E-COMMERCE ON CONSUMER DECISIONS IN CHOOSING THE INDRIVE ONLINE TRANSPORTATION APPLICATION (CASE STUDY OF MARINDAL I, PATUMBAK I DISTRICT) Michael Gho; Dedy Lazuardi; Ihdina Gustina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.114

The development and progress of information technology has now penetrated the field of transportation to facilitate human activities. With the increasing need for fast and easy transportation, online transportation service businesses using applications have emerged. The use of technology in the transportation sector provides convenience in ordering, time and cost efficiency, making it a distinct advantage for online transportation service providers compared to conventional transportation. InDrive is a ridesharing application platform (online transportation service provider) which is similar to Grab and Gojek, this application allows users to order cars/motorbikes at prices that can be negotiated between the driver and passenger. This research was conducted to determine and measure the influence of E-Word of Mouth and E-Commerce on the Decision to Choose the Indrive Online Transportation Application with a case study of Marindal I, Patumbak I District. This research uses a quantitative approach by determining a judgment sampling sample with criteria where the customer is age productive work using the indrive application which was used as a research sample. Using the Slovin sampling technique with a confidence level of 90% and an error rate of 10%, the sample used in this research was 100 people. Proving the hypothesis in this research is assisted by using the SPSS version 25 application. The results of this research are that the E-Word of Mouth variable partially has a positive and significant effect on the decision to choose Indrive online transportation. Partially, the E-Commerce variable has a positive and significant effect on the decision to choose Indrive online transportation. Simultaneously, E-Word of Mouth and E-Commerce have a positive and significant influence on the decision to choose Indrive online transportation. And 60.5% of voting decisions are influenced by E-Word of Mouth and E-Commerce.

Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi; Putri Wahyuni; Edwin Sugesti Nasution; Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.273

Desa Pematang Johar merupakan destinasi wisata yang memberikanpanorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Kegiatan Pengabdian pada Masyarakat telah dilakukan oleh Dosen-dosenSTIE Eka Prasetya pada 16 Juli 2022 secara langsung. Adapun tema kegiatan adalah Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Kegiatan ini berjalan dengan lancar dan keberhasilan kegiatan ini terlihat dengan banyaknya pertanyaan yang diajukan.

Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi; Muammar Rinaldi; Sri Rezeki; Tina Muhardika Handayani
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.302

The partners in the Community Partnership Program (PKM) activity plan are the teachers of Darusalam Medan Private High School in Medan Petisah District. Through the results of observations and interviews conducted by the proposing team, several priority problems were found by partners, namely: (1). The lack of knowledge of teachers about innovative learning methods so that learning takes place in a monotonous and boring way for students, (2). Teachers lack the knowledge and skills to develop teaching materials so they only use books from the library which are inadequate in number and quality, (3). Lack of opportunity to take part in free training to be able to develop and update teaching methods in accordance with educational developments in the industrial revolution era 4.0, (4) Schools do not yet have an online learning information system (e-learning), (5) Smartphones and laptops owned by students are only used for social media (Facebook, WhatsApp, Instagram), watching YouTube and playing online games during recess using internet facilities both at school and privately owned even though they should be used for learning. The solutions offered to solve partner problems are: 1). Carry out training on fun learning strategies and innovative learning methods for students in the form of blended learning, 2). Carry out training and assistance in the preparation of teaching materials for teachers, 3). Carry out training and mentoring the use of online learning information systems for teachers, 4). Making an online learning information system) that can be accessed via laptops and Android mobile phones, 5). Conduct user training for students. The approach method in implementing PKM uses education, training, practice, and mentoring methods

Co-Authors Amril Amril BAMBANG SUTEJO Edwin Sugesti Nasution Elisabeth Nainggolan Hommy Dorthy Ellyany Sinaga Ihdina Gustina Mashitah Binti Duralim Michael Chen Michael Gho Muammar Rinaldi Norhaslina BT Asri Nur Ahmadi Bi Rahmani Nur Fadzillah Binti Jaafar Nuri Aslami Petrus Loo Pretty Elfrida Sirait Pretty Elfrida Sirait Putri Wahyuni Sri Rezeki Tina Muhardika Handayani Vina Vina Vina

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