Utilizing the Technology Acceptance Model (TAM) to Drive E-Warehouse Adoption in Brebes' Shallot Sector

Ade Yanyan Ramdhani (Unversitas Telkom)
Muhammad Iqbal Faturohman (Universitas Telkom)
Lina Fatimah Lishobrina (Universitas Telkom)
Faizah (Universitas Telkom)
Alon Jala Tirta Segara (Universitas Telkom)
Arief Rais Bahtiar (Unversitas Telkom)
Dimas Fanny Hebrasianto (Universitas Telkom)
Muhammad Alim Safa’at (Universitas Telkom)
Destyana Chandra Priyambodo (Universitas Telkom)
Diva Angelica (Universitas Telkom)
Rafli Dhafin Kamil (Universitas Telkom)
Farhan Aryo Pangestu (Universitas Telkom)

Jurnal E-Komtek
Vol 10 No 1 (2026)

This study explores the factors influencing the adoption of SiJuna, a cold storage-based e-warehouse platform, among shallot farmers in Brebes Regency. Price volatility significantly impacts farmers, leading to economic losses, particularly when prices drop below production costs. SiJuna aims to help farmers by offering cold storage to preserve their harvests during price declines and sell when prices stabilize. Using the Technology Acceptance Model (TAM), data was collected from 90 farmers and analyzed through Structural Equation Modeling (SEM). The results reveal that perceived ease of use and perceived usefulness positively influence farmers' behavioral intention to adopt SiJuna, which in turn significantly affects the actual use of the system. The findings underscore the importance of usability and perceived value in technology adoption, suggesting that a user-friendly design and clear benefits can enhance the adoption of agricultural technologies, ultimately improving post-harvest management and farmers' profitability.