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All Journal Jurnal E-Komtek Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Dimas Fanny Hebrasianto
Universitas Telkom
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Public Health Social Sciences

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The Role Of Website In Improving Digital Marketing In E-Commerce MSME Macaroni Cheese: Peran Website Dalam Meningkatkan Digital Marketing Pada E-Commerce UMKM Makaroni Keju Muhamad Azrino Gustalika; Dimas Fanny Hebrasianto; Annisaa Utami; Adithana Dharma Putra; Ervan Hapiz; Haposan Felix Marcel Siregar
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 4 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Icip-Icip Cheese Makaroni UMKM located in Wirasana Village, Purbalingga Regency. This UMKM focuses on making snacks, especially cheese makaroni with various flavors. Currently, Icip-Icip Cheese Makaroni products are only sold in Purbalingga Regency. One of the problems faced by Icip-Icip Cheese Makaroni UMKM is that marketing is not optimal, so many people do not know this product. Competition in the cheese makaroni industry is very fierce with other brands, so Icip-Icip Cheese Makaroni UMKM must develop a marketing strategy through digital marketing in order to compete and increase sales. This service resulted in 91.67% of UMKM satisfaction and the e-commerce application was successfully 100% run.
Utilizing the Technology Acceptance Model (TAM) to Drive E-Warehouse Adoption in Brebes' Shallot Sector Ade Yanyan Ramdhani; Muhammad Iqbal Faturohman; Lina Fatimah Lishobrina; Faizah; Alon Jala Tirta Segara; Arief Rais Bahtiar; Dimas Fanny Hebrasianto; Muhammad Alim Safa’at; Destyana Chandra Priyambodo; Diva Angelica; Rafli Dhafin Kamil; Farhan Aryo Pangestu
Jurnal E-Komtek Vol 10 No 1 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-komtek.v9i1.2213

Abstract

This study explores the factors influencing the adoption of SiJuna, a cold storage-based e-warehouse platform, among shallot farmers in Brebes Regency. Price volatility significantly impacts farmers, leading to economic losses, particularly when prices drop below production costs. SiJuna aims to help farmers by offering cold storage to preserve their harvests during price declines and sell when prices stabilize. Using the Technology Acceptance Model (TAM), data was collected from 90 farmers and analyzed through Structural Equation Modeling (SEM). The results reveal that perceived ease of use and perceived usefulness positively influence farmers' behavioral intention to adopt SiJuna, which in turn significantly affects the actual use of the system. The findings underscore the importance of usability and perceived value in technology adoption, suggesting that a user-friendly design and clear benefits can enhance the adoption of agricultural technologies, ultimately improving post-harvest management and farmers' profitability.
Co-Authors Ade Yanyan Ramdhani Adithana Dharma Putra Alon Jala Tirta Segara Annisaa Utami Arief Rais Bahtiar Destyana Chandra Priyambodo Diva Angelica Ervan Hapiz Faizah Farhan Aryo Pangestu Haposan Felix Marcel Siregar Lina Fatimah Lishobrina Muhamad Azrino Gustalika Muhammad Alim Safa’at Muhammad Iqbal Faturohman Rafli Dhafin Kamil