Journal Economic Management and Business
Vol 4, No 1 (2025)

PENGARUH DISPLAY PRODUK DAN ULASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BOGA ABADI PRIMA MEDAN

Azzura, Syarla (Unknown)
Sahputra, Ngatno (Unknown)
Rahim, Rani (Unknown)

Article Info

Publish Date
23 Jun 2025

Abstract

This study aims to analyze the influence of product display and customer reviews on purchase decisions at PT. Boga Abadi Prima Medan. A quantitative research method was employed, using a survey of 95 consumers. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that both product display and customer reviews have a significant influence on purchase decisions, both individually (partially) and jointly (simultaneously). The coefficient of determination shows that 87.5% of the variation in purchase decisions is explained by these variables, while the remaining 12.5% is attributed to other factors.

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Journal Info
Journal Economic Management and Business
Website

Abbrev

emanis

Publisher

Universitas Dharmawangsa

Subject

Economics, Econometrics & Finance Other

Description

Journal Economic Management and Business adalah Jurnal Program Studi Manajemen Fakultas Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Universitas Dharmawangsa. Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil pengabdian dari seluruh civitas akademika ...