Sinergi International Journal of Communication Sciences
Vol. 2 No. 4 (2024): November 2024

Participatory Communication and Digital Strategies in Environmental Advocacy: A Narrative Review of Frameworks and Impacts

Sumarni Zainuddin (Unknown)
Muliawan, Dadang (Unknown)
Trihandayani, Indah (Unknown)
Mambang (Unknown)



Article Info

Publish Date
30 Nov 2024

Abstract

Effective communication strategies have become indispensable in environmental advocacy amid escalating ecological crises.This narrative review explores how participatory and digital communication frameworks influence environmental awareness, public engagement, and policy transformation across varied sociopolitical contexts.Drawing on empirical literature from 2010 to 2024, sources were identified through Scopus, Google Scholar, and PubMed using terms like "environmental communication," "advocacy strategies," and "digital engagement."Studies were selected based on peer-review status, empirical relevance, and focus on participatory and multimedia approaches.The findings indicate that participatory communication, social media, narrative storytelling, and immersive technologies play pivotal roles in shaping environmental discourse and mobilizing public action.Visual and digital media significantly enhance emotional engagement, message clarity, and behavioral response. However, communication success often depends on systemic factors such as governance models (e.g., democratic vs. authoritarian regimes), economic capacity (e.g., campaign funding), and cultural alignment (e.g., values embedded in messaging). This review offers a multidimensional synthesis of participatory and technology-driven communication frameworks, highlighting policy and practice implications, particularly in low- and middle-income countries.

Copyrights © 2024






Journal Info

Abbrev

ijcs

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and ...