Jurnal Sains Student Research
Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI

STRATEGI PENGEMBANGAN BMT EL MENTARI DENGAN PENDEKATAN MATRIKS SPACE DI KOTA PURWOKERTO

Zalfa Arum Bakhiroh (Unknown)
Mei Putri Berliana (Unknown)
LutfiaFatkhi Ramadani (Unknown)
Yoiz Shofwa Shafrani (Unknown)



Article Info

Publish Date
31 May 2025

Abstract

Purpose:This study aims to formulate appropriate strategies for BMT El Mentari to survive and compete amidst the increasingly intense competition among Islamic financial institutions, particularly in the Purwokerto region.Design/methodology/approach:This research employs a qualitative method with a case study approach. Data collection techniques include interviews, observations, and documentation. Strategic analysis is conducted using the SPACE Matrix, which maps the organization's position into one of four strategic quadrants.Research Findings:Based on the SPACE Matrix analysis, BMT El Mentari is positioned at coordinates (1.10; 1.25), placing it in the aggressive strategy quadrant. This indicates that BMT possesses strong internal capabilities and significant external opportunities to leverage.Contribution/Originality/Novelty:This study contributes by applying the SPACE Matrix as a practical strategic analysis tool for Islamic microfinance institutions, resulting in a relevant strategic roadmap tailored to the local context.

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Journal Info

Abbrev

jssr

Publisher

Subject

Other

Description

Fokus & Ruang Lingkup Jurnal Sains Student Research (JSSR), ISSN: (cetak), ISSN: (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV. Kampus Akademik Publising . Jurnal Sains Student Research (JSSR) merupakan platform publikasi jurnal Karya suatu hasil ...