Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)

The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city

Darwin Natalaksana (Unknown)
Meilaty Finthariasari (Unknown)
Andhes Tiani Putri (Unknown)
Ahmad Pitra (Unknown)

Article Info

Publish Date
31 May 2025

Abstract

This study aims to determine the influence of Micro-Influencers and Digital Marketing on Purchase Decisions of TikTok Shop customers in Bengkulu City, both partially and simultaneously. Using 120 respondents, the research analyzes the impact of these variables through multiple data analysis techniques, including instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results show that Micro-Influencers and Digital Marketing both have a significant impact on purchase decisions individually and collectively, highlighting their crucial role in consumer behavior on TikTok Shop

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Website

Abbrev

jamekis

Publisher

Universitas Muhammadiyah Bengkulu

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope JAM-EKIS is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting, dan Islamic economic including but not limited to: Management Science Marketing Financial management Human Resource ...