Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) EPIGRAM (e-journal) Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN)
Ahmad Pitra
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH DIGITAL MARKETING: SOCIAL MEDIA CAMPAIGN TERHADAP MINAT MENDAFTAR DI PERGURUAN TINGGI (STUDY KASUS: UNIVERSITAS GLOBAL JAKARTA) Hertin, Revita Desi; Ahmad Pitra
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 2 (2024): Agustus : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v3i2.1508

Abstract

Technological developments in the modern era are currently increasing and spreading widely. These technological changes also have an impact on the business in Indonesia, including the world of marketing. From brand awareness, sales and transactions, everything has been done digitally. In the Education Sector, some of the problems currently faced by universities are in the marketing process, several marketing methods must be maximized because their benefits are enormous. Choosing the type of advertising, market targeting that does not match the target market (consumers) makes the use of social media marketing work not optimally and goes over budget. Marketing content such as the use of catchy words, promotions, image quality and product information are part of this marketing content. The number of Enrolled students each year will have an impact on University Sustainability. The aim of this research is to analyze the impact of digital marketing, especially social media campaigns in higher education institutions on the New Student Admissions process. A quantitative research approach was used in this research as the method used, through questionnaires as a data collection method. The results of this research show that there is a positive relationship between the variables tested. Based on the results of data analysis, the variables Targeting Socio Economy, Distance and marketing content have a positive effect on digital marketing performance and have a positive effect on University Sustainability. In future research, it is hoped that other researchers will be able to highlight other variables or use different targets such as MSMEs.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING: SOCIAL MEDIA MARKETING AS AN EFFORT TO IMPROVE MARKETING METHODS FOR BUSINESS SUSTAINABILITY IN MSMES IN CILODONG DISTRICT Hertin, Revita Desi; Ahmad Pitra; Hadi Wijaya
Epigram Vol 21 No 2 (2024): Epigram Volume 21 Nomor 2 Tahun 2024
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v21i2.7207

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have made a huge contribution to the nation's economic condition. Digital marketing has brought about world changes, especially in the business world. Some of the issues faced by MSMEs today are in the product marketing process, from several marketing methods that must be maximized because of their huge benefits. This study aims to determine the influence of distance targeting, behavior targeting and content marketing on social media marketing performance and its influence on Business Sustainability in Cilodong District. The research method used is the survey method, using a questionnaire instrument distributed to 50 MSMEs as the target of the research. The determination of the sample in this study uses non-probability sampling, specifically for MSMEs that have used social media marketing. The data analysis process uses SPSS 26 software. The data analysis in this study used multiple linear regression analysis to provide a test for the relationship between hypotheses. The results of the determination coefficient show that digital content, distance targeting, and behavior marketing have a positive effect on social media marketing performance, and social media marketing has a positive effect on Business Sustainability. This research is expected to be able for MSME actors to determine the media in the product marketing process. Future research on social media marketing can be proposed using several other variables and a wider regional reach.
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city Darwin Natalaksana; Meilaty Finthariasari; Andhes Tiani Putri; Ahmad Pitra
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7969

Abstract

This study aims to determine the influence of Micro-Influencers and Digital Marketing on Purchase Decisions of TikTok Shop customers in Bengkulu City, both partially and simultaneously. Using 120 respondents, the research analyzes the impact of these variables through multiple data analysis techniques, including instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results show that Micro-Influencers and Digital Marketing both have a significant impact on purchase decisions individually and collectively, highlighting their crucial role in consumer behavior on TikTok Shop
Co-Authors Andhes Tiani Putri Darwin Natalaksana Hadi Wijaya Hertin, Revita Desi Meilaty Finthariasari