HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Vol. 3 No. 6 (2025): Juni

ANALISIS KEPUASAN PENGGUNA FACEBOOK TERHADAP LAYANAN DAN KONTEN YANG TERSEDIA

Astika Ramadani (Unknown)
Emy L. Tatuhey (Unknown)



Article Info

Publish Date
15 Jun 2025

Abstract

This research aims to analyze Facebook user satisfaction with the services and content available in Jayapura, a crucial issue given Facebook's dominant role as a communication and interaction platform in today's digital era. This study adopts the End-User Computing Satisfaction (EUCS) model as its primary measurement framework, encompassing five critical dimensions: content, accuracy, format, ease of use, and timeliness. A quantitative research method was employed, with data collected through questionnaires distributed to 100 Facebook users in Jayapura, analyzed using a 5-point Likert scale. Validity test results indicate that all 14 questionnaire items are valid, with rcalculated​ values greater than rtable​ (0.245). The internal consistency of the instrument also proved reliable, evidenced by a Cronbach's Alpha value of 0.611491, categorized as acceptable. Based on the analysis of average scores per dimension, users demonstrated neutral to satisfied levels of satisfaction regarding Content (average 3.09), Ease of Use (average 2.99), and Timeliness (average 2.98). However, the Accuracy (average 2.91) and Format (average 2.97) dimensions tended towards a neutral level, with information accuracy being an area requiring further attention. This research is expected to provide valuable insights for Facebook developers to enhance platform quality to meet user expectations and maintain its relevance amidst fierce social media competition.

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Journal Info

Abbrev

hms

Publisher

Subject

Religion Humanities Education Public Health Social Sciences

Description

jurnal peer-review, dan mengkhususkan diri dalam penelitian lapangan dan kajian referensi yang berkaitan dengan Humaniora, ilmu pengetahuan, dan bisnis. Lingkup bidang pada jurnal ini yaitu bidang Humaniora meliputi: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni ...