Batara Wisnu : Indonesian Journal of Community Services
Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025

SOSIALISAI STRATEGI PEMASARAN UNTUK MENYIAPKAN JIWA KEWIRAUSAHAAN BAGI SISWA-SISWI DI SEKOLAH MIFTAHUL ULUM KABUPATEN SERANG

Fuadi, Fuadi (Unknown)
Susanto, Denies (Unknown)
Jahro, Asri Nabila (Unknown)



Article Info

Publish Date
05 May 2025

Abstract

This community service aims to socialize effective marketing strategies in preparing an entrepreneurial spirit for students at MA Miftahul Ulum School, Serang Regency. In the context of rapid economic development, entrepreneurship is a very important skill for the younger generation to have. Socialization activities are carried out through a series of interactive trainings that include basic entrepreneurial theories, digital marketing techniques, branding, and market analysis. The methods used include lectures, group discussions, and practical simulations that allow students to directly design marketing plans for the products they develop. Active participation of students in this activity is expected to improve their understanding and skills in implementing marketing strategies. The results of the socialization activities showed a significant increase in students' understanding of the concept of entrepreneurship and their ability to design innovative marketing strategies. Feedback from students showed high enthusiasm and interest in the material presented. It is hoped that this program will not only improve students' entrepreneurial spirit, but also make a positive contribution to the development of the local economy in Serang Regency through innovation and business that they can create in the future.

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Journal Info

Abbrev

home

Publisher

Subject

Education

Description

This journal publishes articles on community service and empowerment results that are problem-solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty (have innovation and creativity), so that they do not just ...