BISMA: Bimbingan Swadaya Masyarakat
Vol. 5 No. 1 (2023): April 2023

Enhancing MSME Economy through Social Media in the Covid-19 Pandemic Era

Umah, Yuli Choirul (Unknown)
Lestari, Veronika Nugraheni Sri (Unknown)
Lestari, Lilla Puji (Unknown)



Article Info

Publish Date
30 Apr 2023

Abstract

The purpose of this research is to improve the economy of MSMEs through social media in Sambiroto village. This research is conducted by the ABCD (Assets Based Community Development) method with dimulai from assets and power owned by the community, assets to develop the potential / opportunities that exist. assets organized and mobilized, and finally mandiri and sustainability. The results of the research using the ABCD approach method, para business people of Sambiroto village MSMEs finally began to know social media as a marketing tool and began to be interested in social media for the marketing of MSME products. With Social Media, Sambiroto village MSME products are better known by the wider community so that sales turnover increases

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Journal Info

Abbrev

bisma

Publisher

Subject

Religion Arts Humanities Social Sciences Other

Description

BISMA, Bimbingan Swadaya Masyarakat , ISSN 2774-6364 Its a  refereed journal concerned with the practice and processes of community engagement. It provides a forum for academics, practitioners and community representatives to explore issues and reflect on practices relating to the full range of ...