BISMA: Bimbingan Swadaya Masyarakat
Vol. 5 No. 1 (2023): April 2023

Empowering MSMEs through Graphic Design to Improve Sales

Maulana, Yusril Ishaq (Unknown)
Rahmawati, Lilis (Unknown)
Nurmawati, Nurmawati (Unknown)
Brata, Diah Puji Nali (Unknown)



Article Info

Publish Date
30 Apr 2023

Abstract

This article contains devotion as a form of development efforts and increased selling power during the Covid 19 pandemic MSMEs in Sugihwaras village. During a pandemic like this, MSME actors make the majority of the economic sector, especially MSME actors, experiencing a decrease in sales, so that the majority of MSMEs stagnate and even bankruptcy. This is what makes MSMEs change marketing strategies through digitalization. Digitalisai schemes utilize market places (intermediaries) and use social media as a marketing technique. In addition, digital MSMEs must be able to synergize with netizens in the marketing of products and services. Thus the digital MSME development scheme can be one of the alternatives to save business actors in the midst of the Covid-19 pandemic. Through graphic design and making marketing designs are expected to increase consumer appeal and add skills in the field of graphic design. In this article using the ABCD (Asset Based Community Development) method where we tried graphic design training as an effort to increase the selling power of MSMEs especially in our area of Sugihwaras village. The result of this devotion, MSME actors gain knowledge and design skills, which are used for their product promotion pamphlets, in addition, MSME participants can also use design skills for other things

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Journal Info

Abbrev

bisma

Publisher

Subject

Religion Arts Humanities Social Sciences Other

Description

BISMA, Bimbingan Swadaya Masyarakat , ISSN 2774-6364 Its a  refereed journal concerned with the practice and processes of community engagement. It provides a forum for academics, practitioners and community representatives to explore issues and reflect on practices relating to the full range of ...