Mahardika Adiwidia
Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia

Keputusan Memilih Di Kalangan 'Silent Majority' Dan 'Vocal Minority' Mahasiswa Pengguna Media Sosial Pada Pilpres 2024

Hutasoit, Joshua Alfen Pratama (Unknown)

Article Info

Publish Date
27 May 2025

Abstract

This research aims to determine the voting decisions of students belonging to the Silent Majority and analyze the differences in media preferences and choices between the Silent Majority and Vocal Minority. The theoretical framework used in this study is the Spiral of Silence theory. The research employs an associative quantitative method with non-probability and purposive sampling techniques, selecting 111 respondents from Pertamina University students (class of 2020-2024). Hypothesis testing results show significant differences between the Silent Majority and Vocal Minority regarding their presidential candidate preferences and social media usage. The findings highlight that social media sentiment does not always reflect real-world election outcomes

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Journal Info
Mahardika Adiwidia
Website

Abbrev

mahardikaadiwidia

Publisher

Universitas Sahid Jakarta

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Mahardika Adiwidia is an electronic journal that focuses on the study of applied communication and is published annually in May and November. Topics published in this journal were findings of the research that may pay attention to, but are not limited to, corporate communication, tourism ...