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Mahardika Adiwidia
Published by Universitas Sahid Jakarta
ISSN : -     EISSN : 28307887     DOI : doi.org/10.36441/mahardikaadiwidi
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Mahardika Adiwidia is an electronic journal that focuses on the study of applied communication and is published annually in May and November. Topics published in this journal were findings of the research that may pay attention to, but are not limited to, corporate communication, tourism communication, political communication, marketing communication., business communication, media and journalism, and communication and information technology.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 56 Documents
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Makna Pesan Komunikasi Iklan Minuman “Sprite” dengan Pendekatan Roland Barthes Munandar, Pramudita
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.388

Abstract

One way to introduce a product to the wider community is through advertising. Advertising is needed to continuously inform product features and benefits, create preferences, and remind and place product brands in consumers' minds. many symbols and signs are used to convey messages In an advertising Likewise, in the Sprite advertisement "In fact Nyegerin" which does not use the person model, many symbols and signs are used to convey messages. Therefore, the researcher is interested in exploring the meaning of the message contained in the Sprite advertisement "In fact Nyegerin". The framework of thinking in this study is to interpret meaning using Roland Barthes' semiotic scheme where two stages of meaning are used, namely denotation and connotation to identify the meaning of messages from various scenes in the Sprite advertisement "Nyatanya Nyegerin". The primary data of this research is the Sprite tv advertisement video “Nyatanya Nyegerin” and the secondary data is the result of interviews with representatives from PT Coca Cola Amatil Indonesia. The main finding of this research is that the meaning of the message contained in the Sprite advertisement “Nyatanya Nyegerin” is: Sprite in reality, and not nonsense, is a drink that brings various goodness, is refreshing, purely healthy and is the drink of choice for young people. The meaning of this message is reflected either explicitly or implicitly from the symbols and signs identified in the Sprite advertisement "In fact Nyegerin". These symbols and signs, which are almost all non-human (not people/models), are very effective in building the construction of reality that the Sprite advertisement communicates
Konstruksi Makna Wahyu pada Channel Youtube MTA Internasional Berdasarkan Analisis Framing Robert N. Entman Martadinata, Tata
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.389

Abstract

Ahmadiyya introduces his teachings and communicates with fellow organization members through the media, one of which is the Muslim Television of Ahmadiyya (MTA). MTA tries to frame an information so that it creates the meaning desired by this organization. The purpose of this study is to know the meaning construction of revelations broadcast on the talk show program on the MTA with the Framing approach, and to know the framing of the Essence of Islamic Teaching talk show broadcast on the MTA International channel with Gamson and Mondigliani framing analysis. The result of the research is that MTA positions Wahyu as a means of connecting God and his servant. Regarding this, the door is believed to be still open and will never be closed. Because from the aspects conveyed by the media, all of them indicate that revelation will continue to exist at various levels. MTA with its program has proven that there is a construction of the meaning of revelations broadcast in the talk show of the Essence of Islamic Teachings in the form of: Define Problems, Diagnose Causes, Make Moral Judgment, Treatment Recommendations and in the form of Metaphors, Catchphrases, Depiction, Exemplar, Visual Images, Roots, Appeal to Principles, Consequences.
Karakteristik Virtual Opinion Leader dalam Grup Whatsapp Uber Condet Bersatu Wardhono, Dwi Cahyo Utomo
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.390

Abstract

This study aims to describe more deeply the characteristics of a virtual opinion leader in the whatsapp group. The theory used in this study is Computer Mediated Communication (CMC). WhatsApp group admin is an opinion leader in cyberspace (online) where his opinion can determine the formation of opinions of group members or followers to take further action in the real world (offline) and as if the group members are powerless to reject information or opinions that have been submitted by group admins. The results of this study indicate that there are several characteristics of offline opinion leaders that have no effect or are different from the characteristics of online opinion leaders. Among these are the level of education and the level of socio-economic status that is higher than the other members. In the online world, the level of participation and creativity is prioritized as the characteristics of a virtual opinion leader, because these two things can reflect an ideal virtual opinion leader.
Strategi Cyber Public Relations PT Gojek Indonesia Argarini, Fitri; Andamisari, Dessy
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.464

Abstract

This research is focused on the implementation of PT Gojek Indonesia's Cyber PR in supporting the company's image. The purpose of this study is to understand how the implementation of PT Gojek Indonesia's Cyber Public Relations in supporting the company's image and how to overcome competition with other online transportation companies. Cyber PR in its implementation involves the interaction of message dissemination (Cutlip et al.), namely 7C consists of, Credibility, Context, Content, Clarity, Continuity and consistency, Channel, Capability of the audience. In supporting the image, one of the factors needed is service (core service, facilitating service, supporting service). The paradigm in this study is post positivism. The method used is descriptive qualitative and data collection is done by interviewing key informants and non-key informants, observation, and literature study. The results of the study show that the implementation of Cyber Public Relations using online media has the advantage that it is more measurable (can be seen by followers), targeted and effective (accurately achieving goals). In supporting the company's image, Public Relations of PT Gojek Indonesia implements by utilizing internet technology through social media that is easily accessible to the public with innovative content aimed at getting a positive response so that Gojek is always remembered and close to the hearts of the public. 2. In overcoming competition, Public Relations PT Gojek Indonesia always innovates with support services or services that differentiate them from competitors.
Hegemoni Kekuasaan Dalam Pemilihan Wacana Berita UU ITE Pada Website Kementrian Komunikasi dan Informasi Arasta, Ghifary Muhamad; Sigit, Ridzky Rinanto
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.465

Abstract

This research starts from the issue of press freedom in Indonesia and the rubber articles in the ITE Law, which can silence press freedom in Indonesia. Judging from the trend of attempts to criminalize journalists online using the rubber articles of the ITE Law in recent years. Instead of fixing and revising the rubber articles in the ITE Law, the Ministry of Communication and Information Technology is suspected of trying to dampen discourse on the revision of the ITE Law by collecting media news about the ITE Law, which is available on the kominfo.go.id website under the category 'media spotlight'. The purpose of this research is to understand the news discourse framing of the ITE Law in the 'media spotlight' category of the Kominfo website before and after the revision of the ITE Law is passed, as well as to reveal the framing used by the Ministry of Communication and Information as the hegemony of power in selecting of news discourse on the ITE Law on the Kominfo website. This research uses a critical paradigm, with a descriptive qualitative research approach using the analysis of the four functions of Entman framing and cascading network activation. The results showed that there were differences in the news framing of the ITE Law on the Kominfo website in the 'media spotlight' category. Hegemony was carried out to strengthen government dominance through its repressive tools, namely the ITE Law.
Dramaturgi dalam Membentuk Personal Branding Selebgram Soraya, Iin; Alifahmi, Hifni
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.466

Abstract

Banyak cara yang dilakukan oleh selebgram dalam mengenalkan, mempopulerkan, dan membangun citra diri atau personal branding. Salah satunya melalui media sosial instagram. Tujuan penelitian ini untuk mendeskripsikan proses front stage dan back stage dari konsep Dramaturgi dalam membentuk personal branding di instagram, untuk mendeskripsikan proses selebgram dalam membangun personal branding dengan menggunakan delapan konsep yang dapat membentuk personal branding di instagram, untuk memahami bentuk personal branding yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram. Teori yang di gunakan teori dramaturgi Erving Goffman dan delapan konsep personal branding Montoya. Hasil penelitian adalah: (1) proses front stage yaitu konsep dalam instagramnya yaitu memilih lokasi selalu di outdoor, style dengan konsep outdoor yang lebih casual. Proses back stage yaitu dengan ide ditentukan oleh sendiri dan tim, mulai dari penentuan tema konsep, ide dan pelaksanaan pembuatan konten; (2) delapan konsep personal branding dalam menciptakan konten instagram adalah positif, keceriaan, fun, kasual; (3) bentuk personal branding Sahril yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram yang paling menonjol adalah spesialisasi dari sisi konsep outdoor, fashion style kasual.
Dekonstruksi Pendidikan Seni Dalam Ruang Seni Anak Museum MACAN : Analisis Semiotika Roland Barthes Tonce, Jessica Nathania; Ronda, Mirza; Napitupulu, Frengki
Jurnal Mahardika Adiwidia Vol. 1 No. 1 (2021): Mahardika Adiwidia 2021
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidia.v1i1.467

Abstract

Art education has an important impact on the mental and physical development of students. Art education that has been available and open to the public is art learning that is obtained in the school environment or informal education related to drawing and sculpting. Museum MACAN (Modern and Contemporary Art in Nusantara) is present as the first art institution of its kind in Indonesia which constructs the concept of a museum to be more alive and relevant to society. Researchers try to see another side, namely how Museum MACAN interprets art education on its website. This research is a qualitative descriptive study using Roland Barthes' Semiotics method to analyze symbols that represent art education. Researchers also perceive art education deconstructed by Museum MACAN through its website. The results of this study indicate that there are other meanings regarding art education that are known to the public. Art education now has the meaning of free expression, using more sense of taste, and using the power of the mind to imagine
Teori Koorientasi dan Acquired Needs Theory dalam merancang komunikasi internal BRI Life Iroth, Yosie
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.742

Abstract

Organizational Communication have become a critical aspect in today’s corporate world not because of digitalization speed and transformation but rather the lack of attention of organization to understand the social dynamic and communication dynamic that the leaders need to address in order to build a performance driven, motivated and engaged talents in the organization. A new model of organization communication need to be crafted by organizations due to the changes in the environment today this applies for PT Asuransi BRI Life. Adopting communication traditions, model and theories is a must while ensuring proper human resources practices are incorporated. Changes in the corporate culture due to younger workforce and new way of communication influenced by the new shareholder are among the few challenges need to be addressed. Leveraging the Acquired Need Theory with its three components of Need for Achievement, Need for Power and Need for Affiliation is an important foundation to this study in order to develop Internal Communication plan to establish a Co-Orientation Communication Theory
Sharing Knowledge Online Lintas Fungsi sebagai Strategi Komunikasi Organisasi saat Pandemi Husni, Mochamad
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.744

Abstract

This research is based on the phenomenon that the management of PT Astra Agro Lestari Tbk applies the concept of a matrix organization in terms of the roles and responsibilities of public relations. The matrix pattern makes coordination happen across functions. The implementation of communication programs in the form of media relations in all subsidiaries spread across nine provinces becomes increasingly difficult when the work from home work pattern is implemented. This study wants to find out how the online sharing session strategy is carried out by the Communications and Public Affairs Division in overcoming the lack of knowledge of the Community Development Division as the field implementer of the communication program. The research method used is descriptive qualitative. Collecting data in this study using observation and interview techniques. Research concludes that online coordination can be a solution, but its effectiveness needs to be combined with cultural elements and formal strengths.
Pola komunikasi dalam membangun budaya organisasi berdampak pada kinerja di TDW Grup Hojanto, Ongky; Irwanti, Marlinda
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.756

Abstract

The impact of Covid-19 Pandemic towards Tung Desem Waringin (TDW) Business Group of companies becomes an academic study on corporate culture yang communication carried out as a qualitative descriptive research. The study is prompted by the VUCA known as Volatility, Uncertainty, Complexity, and Ambiguity on Reshaping the Business Environment. Sunnie Gile who initiated the agile innovation approach by conducting all-hands meetings and speed up interactions on Reshaping the Business Environment has been applied. The recommendation of conducting a weekly meeting was followed through Zoom Webinar meetings which has resulted in positive staff members performance with the out-come that the positive aspects of TDW Group’s corporate culture becomes rooted, and as leaders are implementing well the necessary corporate communication. Further more, it did inspired the staff members in facing the difficult time as well as adjusting and coming-up with innovative ideas.

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